Assignments of Two year MBA Program Semester - III

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National Institute of Business Management

Ist Floor, Swathandrya Samara SmrithiBhavan, Nandavanam Road

Palayam P.O. Trivandrum – 695 033

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0471- 4014294, 4014298

Assignments of Two year MBA Program 

Semester - III

Total Marks:100

1.Students are requested to go through the instructions carefully.

2.The Assignment is a part of the internal assessment.

3.Marks will be awarded for each Assignment, which will be added to the total marks. Assignments carry equal marks.

4.Assignments should submit in your 'portal' on/before the 'completion date' mentioned.

Management Research

Question.1.You are in charge of promoting a new flavour of tooth paste yet to be produced in a tooth paste manufacturing unit which sampling techniques will you use to get the required data from a population.

Answer:There are various sampling techniques available for us. The most commonly used sampling techniques are simple random sampling, stratified sampling, cluster sampling, convenience sampling, quota sampling and systematic sampling. All these methods are used according to the demand of the situation. Usually cluster sampling is used when sampling from the various geographical zones is required. Simple random sampling is usually used when highest accuracy level has to be achieved however cost associated with simple random sampling over the large population size is quite high. Stratified sampling is used when groups of data elements are selected randomly from various bigger heterogeneous groups. All these methods are used depending upon the nature and demand of the research.

We would do consumer research to see what people thought of your product. Prepare a questionnaire about launch of new toothpaste.......question like

1. Which other brand they are using any why

2. Whether they want fluoride base or chloride base.

3. Whether it is mint based or not - their preference

4. What they are expecting from our company

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Quality Systems Management

Question.2.What are the points you will keep in mind about the concept of quality control and inspection if you are the quality systems manager of a rubber products manufacturing unit?

Answer:Quality control (QC) is a procedure or set of procedures intended to ensure that a manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QC is similar to, but not identical with, quality assurance (QA). QA is defined as a procedure or set of procedures intended to ensure that a product or service under development (before work is complete, as opposed to afterwards) meets specified requirements. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC).

In order to implement an effective QC program, an enterprise must first decide which specific standards the product or service must meet. Then the extent of QC actions must be determined (for example, the percentage of units to be tested from each lot). Next, real-world data must be collected (for example, the percentage of units that fail) and the results reported to management personnel. After this, corrective action must be decided upon and taken (for example, defective units must be repaired or rejected and poor service

Business Environment

Question.3.Imagine yourself as a new businessman what are the objectives of business that you will keep in mind if you have to launch a new business.

Answer:In business, not every good idea succeeds. The dot-com experience showed that even if you get millions to fund your business, your business could still fail if all the elements for success are not present. Selling pet food on the Internet is a dumb idea; hence, it is no wonder that Pets.com perished. WebVan.com closed one of its warehouses, after learning that delivering groceries 80 miles away from a distribution center is not such a bright idea after all.

So what do we need to do to successfully jumpstart a new business? I think here are six steps to launch a new business successfully.

1. Provide a benefit.

A new business stands a greater chance at success if it is responding to a need of a consumer. Our potential customers will buy our products or service if they see that it provides some benefits to them. We must be able to respond to their "what is it for me" question.

As a new business owner, our main task is to understand

Quantitative techniques for Business Analysis

Question.4.Suppose you are heading a business unit in India which are the points about statistics you will keep in mind for doing business profitably. In other words what is the relevance of Business statistics in you venture.

Answer:The basic objective with which Business Statistics is used for making inferences that is reaching a decision or conclusion and predictions and assumptions. In business, decision making is a very critical phase and is used in all the fields of business. The use of statistics makes comparisons and analysis easier which relatively quickens the decision-making process and also makes it a little easier. By using statistics the relationships of different variables can be studied. Statistics makes it possible to do what-if analysis. Regression analysis is used for studying the relationship between variables and the dependency of one upon the other. Research shows that the use of statistical models improves the decision making process. By using probabilities, different predictions can also be made in business.

Managerial Economics

Question.5.Suppose you are the Marketing Manager of Bayer & Company Ahmedabad, which are the techniques you will apply in forecasting demand of a product yet to be manufactured.

Answer:All business firms must forecast the demand for their products or services to plan to survive and grow. The economics literature provides them a list of demand forecasting techniques to help the manager to plan. Demand forecasting assumes greater importance, in view of the changes coupled with information revolution happening almost in all countries, to enable optimal utilization of the available resources in ultimately transforming the economy smoothly. Thus it becomes crucial to evaluate the validity of the popular demand forecasting techniques. This paper attempts to examine some popular demand-forecasting techniques, as to whether they do what they claim to be doing, so that the practicing managers can exercise enough caution in using these demand forecasting techniques.

Effective workforce planning for specific enterprises involves determining which actions are needed to achieve business objectives, identifying the types and quantities of skills that are necessary to accomplish those actions, determining how those skills may vary from the skills that are currently available, and developing strategies for closing the

Service Marketing

Question.6.Selective Food Marketing has answered the call and was created to represent the way a foodservice broker should. As our industry rapidly evolves, yet condenses, the demand for qualified and experienced representation is great. Selective Food service Marketing’s philosophy is to execute our principals’ agenda with thorough operator penetration and effective service to our distributors. A conservative prospectus of manufacturers, but go to market aggressively to succeed. What is your vision to represent a food manufacturing company in a way that they are proud to say that they have Selective Food Marketing services?

Answer:Food Marketing: Food products often involve the general marketing approaches and techniques applied the marketing of other kinds of products and services. In food marketing, topics such as test marketing, segmentation, positioning, branding, targeting, consumer research, and market entry strategy, for example, are highly relevant. In addition, food marketing involves other kinds of challenges–such as dealing with a perishable product whose quality and availability varies as a function of current harvest conditions. The value chain–the extent to which sequential parties in the marketing channel add value to the product–is particularly important. Today, processing and new distribution options provide increasing increasing opportunities available to food marketers to provide the consumer with convenience. Marketing, services, and processing added do, however, result in significantly higher costs. In the old days, for example, consumers might have baked their own bread from locally grown flour. Today, most households buy pre-manufactured bread, and it is estimated that the farmer receives only some 5%

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