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Business Policy and Strategy
SBS MBA
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UNIT TITLE
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Name (in Full)
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Total Marks: _______ / 50
Answer any 5 of the following questions:
Each question carries 10 marks.
Question.1.In
your opinion, what is the single major benefit of using a strategic-management
approach to decision making? Justify your answer.
Answer:You’ll be more proactive and less reactive in your approach to
decision-making if you have strategic plans in place, rather than simple goals
and objectives. While some decisions might seem easy based on their effect on
your short-term bottom line, these decisions can stall your ability to make
long-term improvements that help build your brand and increase the value of
your company.
Strategic Management: Strategic management is a process of setting
long-term goals and objectives based on where you want to see your company in
the future. For example, you might set strategic goals of becoming a national
business, diversifying into new markets, franchising your company, maintaining
financial benchmarks for debt and cash
Question.2.Explain
why a mission statement should not include monetary amounts,
numbers,Percentages, ratios, goals, or objectives.
Answer:
Question.3.Identify
a recent economic, social, political, or technological trend that significantly
affects the organization of your choice.
Answer:
Question.4.Give
two examples of staffing strengths and two examples of staffing weaknesses of anorganization
with which you are familiar.
Answer:This is a thought-provoking question. Answers will vary for each student.
Staffing activities include hiring, training, testing, wage and salary administration,
employee benefits, union/management relations, and employee development.
Owning a temporary staffing agency requires
Question.5.Give
recent examples of market penetration, market development, and product
development and explain their strategies in detail.
Answer:
Question.6.In
a BCG Matrix, would the Question Mark quadrant or the Cash Cow quadrant be more
desirable? Explain. List four limitations of a BCG Matrix.
Answer:The matrix was invented by Boston Consulting Group (BCG) in the 1970s to
help organizations with their portfolio strategy. This framework applies two
inputs, market growth and market share to a portfolio of segments, products or
businesses, and then draws conclusions about how resources (e.g. talent,
investment) should be allocated
Question.7.If
you owned and opened three restaurants after you graduated, would you operate
froma functional or divisional structure? Why?
Answer:Most small businesses begin with a simple line structure in which every
position in the business works towards the organization's main objective. A
small family restaurant, for example, begins with everyone working directly in
either cooking or serving. As the business grows however, the restaurant, like
all other small businesses, begins to add staff positions in areas like
marketing and finance that support the line structure. This is called a
line-and-staff structure. For small businesses to keep growing, more complex
structures
Question.8.If
you owned a small business, would you develop a code of business conduct? If
yes, what variables would you include? If no, how would you ensure that ethical
business standards were being followed by your employees?
Answer:The Code of Conduct is the heart and soul of a company. Think of a Code
of Conduct as an in-depth view of what an organization believes and how the
employees of an organization see themselves and their relationship with each
other and the rest of the world. The Code of Conduct paints a picture of how
employees, customers,
Dear
students get fully solved assignments
Send
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