NMIMS Course : Business Ethics, Governance & Risk

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Ethics, Governance & Risk

Internal Assignment Applicable for December 2017 Examination

Assignment Marks: 30

Instructions:

·       All Questions carry equal marks.

·       All Questions are compulsory

·       All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.

·       All answers to be written individually. Discussion and group work is not advisable.

·       Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.

·       Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

Question. 1. McDonalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted. In India, where vegetarian food is preferred, one finds ample varieties of it in their outlets. What is your opinion about cultural clashes in business. With the help of a real life product/ business example showcase how business has ingenious ways to cross over cultural differences. (10 Marks)

Answer: Showcasing the business is always tricky. There are so many strategies that can be used and companies like McDonalds usually use most advanced strategy so that they can compete with the present competition of the market. When any company expands its food chain globally then they also need to deal with cultural differences and that also becomes the part of their strategy. With the help of a real life product/ business example showcase, it becomes possible for companies and business to have ingenious ways which can allow

Question. 2. “Reach for the stars but always keep one foot on the ground”, was the best advice that L.N.Mittal received. He says that ambition soars high and along with that the compulsions of achieving the goals. It then becomes difficult to practice integrity and to stay in touch with reality. Success means you fly and cannot keep your feet grounded. What do you understand by business ambition. Is it a ethical quality? When does success define good business? (10 Marks)

Answer:“Reach for the stars but always keep one foot on the ground”, it is quite an impressive and inspirational business quotation. This is the quotation that defines the important factors of business and it is one of the best advices that were given to the Mr. L.N.Mittal. He has his own strategy of achieving goals and that strategy is somehow inspired with this quotation as well. No matter what kind of business you are doing, ethical quality is

Question. 3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get much publicity, but the way it works is quietly making sense to the consumers. How can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)

Answer:we can commonly see in the parking lot of Bangaloremalls the basic provisions that were made to recharge the car batteries of Reva which is an electric car. It is Quite unique electric car and different from Nano car. Reva did not get much publicity, but the way it works is quietly making sense to the consumers. Due to their application of ethical consumerism, there are higher possibilities of change in businesses opportunities in the case of Reva.

B) An ordinary consumer in the market recognizes the various common brands, for instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that supply to the varied needs of consumer jostle for a place in the consumer’s heart and mind. These companies would like to build a good reputation and present themselves as most ethical. In this manner they build a good corporate culture. What brings ‘good’ in the corporate culture, elaborate? (5 Marks)

Answer: Reputation is one of the most important things for the success of any company. It doesn’t matter whether you achieve success quickly or after some time, development of right and good reputation is the most important thing so that the company can build trust of the customers towards its services and products. This is the part of corporate

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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Call us at : 08263069601

(Prefer mailing. Call in emergency )