MH0056 – Public Relations & Marketing for Healthcare Organizations

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ASSIGNMENT

DRIVE	WINTER 2016
PROGRAM	Master of Business Administration in Healthcare Services Management – MBA(HCS)
SEMESTER	IV
SUBJECT CODE & NAME	MH0056 – Public Relations & Marketing for Healthcare Organizations
BK ID	B1320
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Discuss the factors that attract corporates to healthcare. Add a note on futureoutlook of healthcare sector.

Answer:A good marketing plan allows you to anticipate, assess, prepare, build a road map to follow, cover-your-bases, construct necessary support systems, protect yourself and dramatically improve your chances for marketing success. A plan is an essential business tool for hospitals, medical groups or provider practices.

Critical Elements of a Marketing Plan

·       Target Marketing – Establishing Target Customers

·       Competition Analysis

Question.2. Describe SWOT analysis with examples.

Answer:When you have a big business decision to make, one of the smartest things you can do during the planning process is conduct a SWOT analysis.

SWOT, which stands for strengths, weaknesses, opportunities and threats, is an analytical framework that can help your company face its

Question.3. Explain the E-Marketing strategies for healthcare services.

Answer:With many industries and professions, online marketing tactics don’t have to be time-sensitive. Businesses can utilize strategies like pay-per-click ads, email marketing, and special deals, all of which consumers may view and act on at any time.

However, as far as healthcare is concerned, a majority of consumers are seeking out hospitals or physicians only when they need them—and

Question.4. Explain the current scenario of medical tourism in India.

Answer:Medical tourism is a growing sector in India. In October 2015, India's medical tourism sector was estimated to be worth US$3 billion. It is projected to grow to $7–8 billion by 2020. According to the Confederation of Indian Industries (CII), the primary reason that attracts medical value travel to India is cost-effectiveness, and treatment from accredited facilities at par with developed countries at much lower cost. The Medical Tourism Market Report: 2015 found that India was "one of the lowest cost and highest quality of all medical tourism

Question.5. Discuss the future of healthcare marketing.

Answer:In today’s digital world, consumers are no longer reliant on traditional methods of communication to get their information, e.g., billboards, direct mail, radio ads, etc. Mobile technology and the rise of smartphones have made information easily accessible, therefore to keep up with consumers’ evolving demands, marketers – and specifically healthcare marketers – must be flexible and willing to adapt with this shift.

Given one out of every 20 Google searches are healthcare-

Question.6. Explain the standard metrics to evaluate public relations in healthcare.

Answer:1. A measurement framework: First, we must adopt a common measurement framework based communications theory and public relations theory. Note that I do not say a single measurement framework. A starting point is a model based on activities, outputs, engagement, outtakes, outcomes shown in the diagram below (for additional discussion see Michaelson and Stacks 2010). These models have their origins in

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

Call us at : 08263069601

(Prefer mailing. Call in emergency )