BBA 304 - Advertising and sales

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ASSIGNMENT

Bachelor of Business Administration - Semester 3

BBA 304 - Advertising and sales - 4 credits

(Book ID: B1598 )Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

Question.1. Describe about the roles played by advertisement in the business and society.(10 marks)

Answer:The role of advertising in a business allows potential customers to make a somewhat informed decision on the products or services that they choose to use. Companies use advertising to highlight the benefits of everything they provide. Advertising is a simple glance into the purpose of the business. It gives potential customers an idea of who the company is, what they do and what they provide to their customers. Good advertising will be able to convey a message in a few simple words with catchy lettering and colors. Advertising is often not intended to give customers a detailed look at the way a business functions and

Question.2. Explain the consumer buying decision process. (10 marks)

Answer:The buying decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives.

Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision can not be "seen", we can infer from observable behaviour that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action.

Question.3. What are the various types of advertising appeal? (10 marks)

Answer:Think of advertisements that stick in your head. What makes them so memorable? Is it the product itself, or is it the techniques used to produce the ad? Advertising appeals are the persuasive pressures that stimulate a person to buy a product or service by speaking to an individual's needs, interests, or wants. The goal of an ad is to persuade customers, and advertising appeals provide just the right hook to allow persuasion to occur. Advertising appeals are designed to create a positive image and mindset about those who use the product or service, and are a major factor of consideration for advertisers. Companies put a lot of effort into their creative advertising strategies and use various types of appeals to influence purchasing

Question.4. What are the advantages and disadvantages of newspaper as a medium of advertising?(10 marks)

Answer:Newspapers have historically played an integral role in the growth of large cities and small communities. As each city or town grew, its newspaper showcased more businesses' products and services through paid advertisements. Newspaper ads have enabled businesses to reach large potential markets for a fixed cost and to target specific consumer groups by placing ads in dedicated sections. For example, a sporting goods store's ad would logically appear in the newspaper's sports section. These positive newspaper attributes are countered by downsides each business and consumer should objectively evaluate.

Question.5. What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? (10 marks)

Answer:Many needs assessments are available for use in different employment contexts. Sources that can help you determine which needs analysis is appropriate for your situation are described below.

Question.6. Describe the importance of media mix decision. (10 marks)

Answer:A media mix is the combination of communication channels your business can use to meet its marketing objectives. Typically, these include newspapers, radio, television, billboards, websites, email, direct mail, the Internet and social media, such as Facebook or Twitter. Combining these channels in a media mix enables you to communicate in the most effective way with different types of customers and prospects at different stages of the purchase decision, according to Entrepreneur.

Right Message to the Right Audience: An effective

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