Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
ASSIGNMENT
Course Code :
MS-6
Course Title :
Marketing for
Managers
Assignment Code : MS-6/TMA/SEM-I/2017
Coverage :
All Blocks
Note : Attempt all the questions and submit
this assignment on or before 30th April, 2017 to the coordinator of your study
center.
Question.1. (a) Define
Marketing and discuss its scope as an exchange process between the firm and its
customers. Illustrate with two suitable examples of your choice.
Answer:The exchange process is the act of obtaining a
desired object from someone by offering something of value in return. The
exchange between the person in need (i.e., someone who offers money or some
other personal resource) and the organization selling the product, service, or
idea results in a transaction. The top goal of any marketing organization is to
facilitate and help increase sales transaction by convincing potential
consumers and existing customers to buy their company's product or service.
Question. 1. (b) Scan various
secondary data sources available to you and collect relevant data historically
to discuss the importance of Marketing in an emerging economy like India.
Answer:Markets are the context, both physical and
conceptual, where exchange takes place. Marketing includes all activities from
the producer to the final including processing and distribution systems. The
term producer includes farmers or pastoralists and the manufacturers of
production inputs when they produce the commodity being marketed. The term
consumer is used for anyone who is the final consumer of a product or the final
user of a production input (e.g. pastoralists may consume butter and veterinary
inputs). The retailer
Question.2. (a) Explain the
term Market Planning. Discuss the elements of Marketing Mix and their role in
formulating suitable strategy in the following situations.
(i) Chain of Computer training
centers
(ii) Premium Unisex Talcum
powder.
Answer:A marketing strategy is a plan developed by an
organization that describes how a company's products and/or services will be
offered to customers. Products are tangible items produced by labor to satisfy
a need. A service is a valuable action or deed performed to fulfill a demand or
need.
The marketing strategy is shaped by the
ultimate goals of the company and is the foundation of the marketing plan. All
businesses are exposed to the outside world, which means decision-making by the
company is influenced frequently. Any force
(ii) Premium Unisex Talcum
powder.
The quality of every Johnson & Johnson
product is very good and even then, the company has decided on an affordable
pricing policy. Many times, its products also use psychological pricing by
keeping the value of the product at multiples of 99 or 49.
The company for all its health care products
has tried to retain their increased net prices inside the CPI or the Consumer
Price Index. It is an index in use in
USA and it considers the average purchase price of a product which the consumer
can afford. As
Question. 2. (b) Define Market
Segmentation and discuss its scope and the bases of segmentation that are
relevant to the Indian Marketer.
Answer:Segmentation refers to a process of bifurcating
or dividing a large unit into various small units which have more or less
similar or related characteristics.
Market Segmentation
·
Market segmentation is a marketing
Question.3. (a) Who is a
Consumer? Elaborate giving suitable examples. Why it is necessary for marketers
to have a sound knowledge of the end user and their behavior. Discuss.
Answer:Consumer Behaviour refers to the study of
buying tendencies of consumers. An individual who goes for shopping does not
necessarily end up buying products. There are several stages a consumer goes
through before he finally picks up things available in the market. Various
factors, be it cultural, social, personal or psychological influence the buying
decision of individuals.
Question. 3. (b) Distinguish
between New Product Development with Product Life Cycle with an example.
Answer:Before a product can embark on its journey
through the four product life cycle stages, it has to be developed. New product
development is typically a huge part of any manufacturing process. Most
organizations realize that all products have a limited lifespan, and so new
products need to be developed to replace them and keep the
Question.4. (a) What is
pricing? What are the major objectives of pricing for a marketer? Explain with
suitable example the various pricing methods available to the marketer.
Answer:Pricing strategy in marketing is the pursuit of
identifying the optimum price for a product. This strategy is combined with the
other marketing principles known as the four P's (product, place, price, and
promotion), market demand, product characteristics, competition, and economic
patterns. The pricing strategy tends to be one of the more critical components
of the marketing mix and is focused on generating revenue and ultimately profit
for the company. The success in pricing strategies for businesses is heightened
with clarity on
Question. 4. (b) What make
Distribution as one of the core function in a manufacturing concern? List out
and discuss the major channels of distribution that you are familiar with
suitable examples.
Answer:The distribution function of marketing is
comparable to the place component of the marketing mix in that both center on
getting the goods from the producer to the consumer. A distribution channel in
marketing refers to the path or route through which goods and services travel
to get from the place of production or manufacture to the final users. It has
at its center transportation and logistical considerations.
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.