MK0016/ML0016- Advertising Management and Sales Promotion

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME	MK0016/ML0016- Advertising Management and Sales Promotion
BK ID	B 1809
CREDIT & MARKS	4 Credits, 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.

Answer:Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers' disputes and for matters connected therewith.

Consumer Protection Council: Consumer Protection Councils are established at the national, state and district level to increase consumer awareness.

Question.2. Elaborate in detail factors that are affecting marketing and advertisement.

Answer:Marketing is the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society

Question.3. Explain the theories of Advertising in detail.

Answer:Advertising has numerous objectives which includes communicating with potential customers as well as pursuading them to adopt a particular product or develop a preference towards the product for repeat purchase which ultimately results in brand loyalty. Advertising Theory or theories therefore try to explain how and why advertising is effective in influencing behaviors and accomplishing its objectives.

There are numerous theories on advertising. Most

Question.4. What are the various factors that are influencing in setting of budget?

Answer:Advertising Budget is the amount of money which can be or has to be spent on advertising of the product to promote it, reach the target consumers and make the sales chart go on the upper side and give reasonable profits to the company.

Before finalizing the advertising budget of an organization or a company, one has to take a look on the favorable and unfavorable market conditions which will have an impact on the advertising budget. The market conditions to watch out for are as follows:

Question.5. What are the various media that may be used for direct marketing? What are their pros and cons?

Answer:The backbone of any business is the effectiveness of its marketing campaign. Without implementing successful marketing techniques, companies will not sell products and businesses will not thrive. There are many different types of marketing methods useful for showcasing products to consumers. Two common types of marketing methods are direct marketing and telemarketing. Both have advantages and disadvantages.

Question.6. Write a short note on

a. Advertising in marketing mix

Answer:The finest products, the most attractive price tags, and the best marketing channels are of no mean if the target customers don't know the product; and the chances of product success is low. Effective marketing communication is crucial for the success of a product or a business. In marketing communications advertising plays an important role.

Role of Advertising in Marketing Communication

b. Positioning.

Answer:Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product. The more intense a positioning strategy, typically the more effective the marketing strategy is for a company. A good positioning strategy elevates the marketing efforts and helps a buyer move from knowledge of a product or service to its purchase.

Target Market Analysis: The best start

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Send your semester & Specialization name to our mail id :

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