MK0017 – E-MARKETING

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ASSIGNMENT

DRIVE	SUMMER 2016
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	IV
SUBJECT CODE & NAME	MK0017 – E-MARKETING
BK ID	B1810
CREDIT	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.

a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.

Answer: Websites are now a critical component for any business to stay competitive. And as web development trends and best practices change practically with the season, there’s no shortage of work for developers.

Web Development: Front-End, Back-End, and Full Stack Developers via Udacity.com

But how do you know exactly what kind of web development work to seek out and train for? If you’ve poked around on job listing sites or browsed through online courses, you’ve probably gathered that web development tends to break down into three main concentrations: front-end, back-end, and full stack.

b) Explanation of Digital Products.

Answer:The front-end consists of the interior design of all places they're allowed to set foot in the hotel, in addition to the manners and dress of the staff they'll deal with directly.

The back-end will consist of the kitchen, boiler-roo

Question. 2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace

a) Explanation to the types of online stores in E-Malls

Answer:Online Malls - also known as virtual Shopping Malls - are the internet based counterpart of physically existing Shopping Malls. They can be defined as a collection of multiple Online Shops within the same website. The different shops are listed in a

b) Explanation to the Parties in an E-Marketplace

Answer:There are many different types of e-marketplace based on a range of business models. They can be broadly divided into categories based on the way in which they are operated.

Independent e-marketplace: An independent e-marketplace is usually a business-to-business online platform operated by a third party which is open to buyers or sellers in a particular industry. By registering on an independent e-marketplace, you can access classified ads or requests for quotations or bids in your industry sector. There

Question. 4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services

a) Explanation to the 4 P’s in E-Marketing

Answer:The online world of e-commerce has certainly broken down some of the old established truths, so every now and again it is worth stepping back and taking a fresh look at what you learned about marketing through the lens of technology.

In practical terms, this means revising the old marketing processes, concepts and emphasis and reconstructing them into new forms that are more appropriate for the new world of communications. As an example, we can consider McCarthy’s famous ‘4 P’s’ classification, which has provided a standard method of describing marketing programs for over 50 years.

b) Explanation to the additional 3P’s in E-Marketing of Services

Answer:When it comes to social media and any type of marketing, content is king and engaging with your audience is imperative. You don’t want to just throw brand information “at” your followers. You want to share “with” them. Doing business now-a-days is more about “we” than “me.” Because of this reality, here are 3 additional P’s you should ponder when launching a marketing or social media campaign.

PASSION.  This word is not referring to wild rambling pursuits of whim. According to the Merriam Webster Dictionary Online, it means having an “intense

Question. 5. Elaborate on the Word-of-Mouth Marketing Techniques

Answer:While there are no prototypical word-of-mouth marketing campaigns, the options are limitless. Here are a few that Fay mentioned:

·         An email campaign where you encourage your subscribers to forward a message to their friends

·         A referral campaign where your readers

Question. 6. Write short notes on:

a) Customer Metrics

Answer:There are a number of ways to quantify the value of your customers throughout the customer journey.

While the "best" metrics depend on your

b) E-mail/Direct Metrics

Answer:There are three direct marketing metrics that deserve our attention. Marketers always talk about the importance of measurement – and in today’s world of likes, impressions and other soft metrics – rightfully so. Tying sales to a specific campaign can be challenging. But direct mail is an exception to this rule. In fact, it’s the most measurable direct marketing channel out there, and it has the lowest cost per lead. When it comes to direct marketing metrics, the best results start with a true understanding of what’s working and what’s not.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )