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International Business
Jun 2025 Examination
Q1. Critically infer the complex
relationship between international business activities and a nation's economic
growth. Elaborate both the potential advantages and disadvantages, considering
the role of foreign direct investment, trade liberalization, and technological
diffusion. How can developing economies strategically leverage international
business to foster sustainable economic development while mitigating potential
risks? (10 Marks)
Q2. Multinational companies (MNCs)
operate across diverse socio-economic and cultural contexts. Evaluate the
effectiveness of different Corporate Social Responsibility (CSR) strategies
employed by MNCs in addressing the varied challenges they encounter. Critically
assess the extent to which these strategies genuinely contribute to sustainable
development versus serving as mere public relations tools. Consider the roles
of stakeholder engagement, ethical supply chains, and environmental stewardship
in your evaluation. (10 Marks)
Q3A. Global Tech, a US-based
software company, is expanding its operations into Japan. The company's
management team, accustomed to direct and assertive communication, has noticed
that their Japanese counterparts seem hesitant to express dissenting opinions
and often rely on indirect communication. This has led to misunderstandings and
delays in project implementation.
Question: Design a comprehensive
communication strategy for Global Tech that bridges the cultural gap and
fosters effective collaboration between the US and Japanese teams. Consider
specific cultural dimensions (e.g., Hofstede's cultural dimensions) and propose
practical solutions to address the communication challenges. (5 Marks)
Q3B. Fashion Fusion, a European
clothing brand known for its trendy and revealing designs, is planning to enter
the Middle Eastern market. Initial market research indicates a strong interest
in Western fashion, but also reveals cultural sensitivities regarding modesty
and traditional values.
Question: Develop a tailored market
entry strategy for Fashion Fusion that balances the brand's identity with the
cultural norms of the Middle Eastern market. Propose specific adaptations in
product design, marketing, and distribution to ensure successful market
penetration. (5 Marks)
Dear Students,
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students!
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