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Advanced Supply Chain Management
Jun 2025 Examination
Q1. On average, UPS delivers
roughly 21 million packages on any given day. That number gets far bigger in
December. In the past, UPS relied on historical data and know-how from expert
planners to track package status, but that approach was imprecise and has
scaled poorly.
“The processes and approaches of
the past are not going to help UPS adjust to the very dynamic nature of supply
chain management today,” says UPS’ Chief Information & Engineering Officer
(CIEO) Juan Perez. “Our customers today have much more complex supply chains.
The movement of shipments from shippers to receivers is getting much more
complex because of the way that products are distributed across the network.
The customers are demanding more precision in terms of when we deliver things.
The tolerance for failure in these networks is lower and lower.
Explain how the use of Analytics
could help UPS in Improving Supply Chain Performance. (10 Marks)
Q2. ABELS is a 30-year chain of
supermarkets in Los Angeles, California. Over the past two years, the company
has seen explosive growth – both due to its growing popularity and as well, due
to several acquisitions of smaller chains. This growth has led to some unforeseen
problems in their Supply Chain such as
- Inefficient manual data entry and
reliance on paper-based processes for inventory
management.
- Difficulty in tracking orders in
real-time, leading to delays in deliveries.
- Lack of immediate communication between
warehouse staff, delivery drivers, and store managers.
Discuss how Mobile Applications can
help address Supply Chain Challenges at ABELS. (10 Marks)
Q3 (A) Olympus Solar is a
10-year-old manufacturer of Solar Arrays and PV Cells in Dallas, Texas. Over
the past three years, due the growing worldwide push for Renewable Energy
Sources, the company has seen explosive growth – it has doubled its turnover to
$1B, and the outlook continues to be very positive. This growth has caused the
company to run two 9-hr shifts in order to fulfil its orders. This has led to
some interesting challenges – frequent stockouts of critical parts and
materials have been disrupting production. The CEO is very concerned about this
situation and has convened a meeting with the Leadership team to discuss
options.
At the Leadership meeting, the COO
recommended that the company adopt CPFR to address this challenge.
Describe
the CPFR Strategy. What are its Pros & Cons? (5 Marks)
Q3 (B) At the Leadership meeting, the CIO & CFO
pushed for the company to adopt VMI to address this challenge.
Describe the VMI Strategy. What are
its Pros & Cons? (5 Marks)
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Students,
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