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Consumer Behaviour
Jun 2025 Examination
PLEASE NOTE: This assignment is application based, you
have to apply what you have learnt in this subject into real life scenario. You
will find most of the information through internet search and the remaining
from your common sense. None of the answers appear directly in the textbook
chapters but are based on the content in the chapter
Q1. Discuss how psychological
factors would impact a customer’s purchase choice for a formal dress and LED
Television (10 Marks)
Q2. A new organic food brand,
"GreenHarvest," has entered the Indian market, targeting
health-conscious urban consumers. Despite offering high-quality products, sales
remain lower than expected due to consumer scepticism about organic claims and
pricing concerns.
Analyze how Indian consumers learn
about new product categories like organic food and evaluate the strategies
GreenHarvest can implement to enhance consumer learning and drive adoption. (10
Marks)
Q3A. Design a marketing campaign
that leverages Indian film actors / actresses and online social media
influencer to influence teenagers in the age group of 12 years to 18 years to
reduce their unnecessary screen time by 50% (5 Marks)
Q3B. Analyze the role of internal
marketing in enhancing employee engagement and its subsequent effect on
customer satisfaction. (5 Marks)
Dear Students,
Get fully solved assignments by professionals providing since 2012 — trusted by
over 10,000+ students!
100%
plagiarism-free or your money back!
Send
your queries to: help.mbaassignments@gmail.com
( Call/WhatsApp: +918263069601
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reliable, and guaranteed quality!
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