Disaster Management (Part -1)

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Disaster Management (Part -1)

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Explain the methods to be adopted for hazard reduction.

Answer: Most treatment measures have both physical and chemical aspects. The appropriate treatment technology for the hazardous wastes depends on the nature of the wastes. The type of physical treatment to be applied to wastes depends strongly upon the physical properties of the material treated, including the state of matter, solubility in water and organic solvents, density, volatility, boiling point and melting point.

Physical Treatment Methods:Various physical treatment methods adopted in industry are: adsorption, resin adsorption, sedimentation, electro dialysis, reverse osmosis, solvent extraction, distillation, evaporation and filtration.

Q. 2.       Explain earthquake Prevention, Management and Preparedness Strategy.

Answer:In the Earthquake Preparedness Strategy, the City identified actions to help prepare for an earthquake. We have further identified eight high-priority actions that are the most important to address. This brings us closer to our goal to lessen the impact of an earthquake on the city. The eight high-priority actions are to:

·         Enhance the earthquake impact

Q. 3.       What are the key issues arising from the management of solid waste following disasters? Explain.

Answer:Waste management is considered to be the weakest phase in responding to a disaster. This became apparent when Sri Lanka suffered enormously from the Indian Ocean tsunami of 2004. The City of Galle located on the south coast was severely affected by this event, causing some 4000 deaths and destroying over 15000 houses. The Construction Waste Management (COWAM) project funded by the European Union from 2005-2009

Q. 4.       Explain Fire Safety Precautions against Electricity.

Answer:About 60% fires are of electric origin on account of electric short circuit, overheating, overloading, use or non standard appliances, illegaltapping of electrical wires, improper electrical wiring, carelessness and ignorance etc. It can lead to serious fire and fatal accidents, if proper instructions are not followed. Such incidents can be minimized to a great extent if adequate fire precautions are observed. Electricalfires spread rapidly especially in buildings and cause loss of lives and property. It is, therefore, necessary to act fast. Raise an alarm for help. Switch off power supply to de-energise the equipment. Use drysand, CO2,

Q. 5.       Explain the use of New and Improved Technology for Monitoring, Assessing, Forecasting and Communication of Information in Natural disasters.

Answer:

Q. 6.       Examine the use of GIS that can be made successful in communication, risk and vulnerability assessment and study of loss patterns, search etc.

Answer:

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Data Warehousing & Data Mining (Part -2)

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Data Warehousing & Data Mining (Part -2)

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       What are the main areas of criticism of Stores Division? Explain.

Answer:

Q. 2.          Performance Indicators (PI) can be developed for the various domains Explain.

Answer: A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity in which it engages. Often success is simply the repeated, periodic achievement of some levels of operational goal (e.g. zero defects, 10/10 customer satisfaction, etc.), and sometimes success is defined in terms of making progress toward strategic goals. Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. 'What is important' often depends on the department measuring the performance - e.g. the KPIs useful to finance will really differ from the KPIs assigned to sales. Since there is a need to understand

Q. 3.           The ISO 9000 set of guidelines is for customers/buyers and suppliers to select an       appropriate quality assurance model as relevant to a particular contractual   relationship. ISO 9004 provides the set of guidelines to develop and implement the quality management system. Explain.

Answer: ISO 9000 - a set of standard series, first published in 1987 by the International Organisation for standardisation (ISO) has become a necessity for today's every organisation, except for smallest or only local commercial enterprises, since globalisation and liberalisation has become a reality in the world and India too has accepted this. Today we see in market place not only products but also services offered by ISO certified organisations which includes goods on one hand and banks, hospitals, schools etc on the other. We also see products and services from multinational companies having their headquarters in other countries. Hither to imported goods and services are now available in the Indian market and hence the

Q. 4.           Explain the important factors of a Stores Division as one of the most important     divisions serving the needs of all the departments and influencing the efficiency and productivity of any industry.

Answer:

Q. 5.       Explain simple data mining applications with examples.

Answer:Data mining is a term from computer science. Sometimes it is also called knowledge discovery in databases (KDD). Data mining is about finding new information in a lot of data. The information obtained from data mining is hopefully both new and useful.

In many cases, data is stored so it can be used later. The data is saved with a goal. For example, a store wants to save what has been bought. They want to do this to know how much they should buy themselves, to have enough to sell later. Saving this information, makes a lot of data. The data is usually saved in a database. The reason why data is saved is

Q. 6      Explain the technology of Machine learning as a burgeoning new technology or mining knowledge from data.

Answer:Machine learning is a subfield of computer science that evolved from the study of pattern recognition and computational learning theory in artificial intelligence. Machine learning explores the construction and study of algorithms that can learn from and make predictions on data. Such algorithms operate by building a model from example inputs in order to make data-driven predictions or decisions, rather than following strictly static program instructions.

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Data Warehousing & Data Mining (Part -1)

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EMBA/ MBA

Data Warehousing & Data Mining (Part -1)

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Explain how Intelligentlyanalyzed data is a valuable resource that can lead to new insights, and, in commercial settings, to competitive advantages.

Answer:Intelligent Data Analysis provides a forum for the examination of issues related to the research and applications of Artificial Intelligence techniques in data analysis across a variety of disciplines. These techniques include (but are not limited to): all areas of data visualization, data pre-processing (fusion, editing, transformation, filtering, sampling), data engineering, database mining techniques, tools and applications, use of domain knowledge in data analysis, big data applications, evolutionary algorithms, machine learning, neural nets, fuzzy logic, statistical pattern recognition, knowledge filtering, and post-processing. In

Q. 2.       Explain  by Classification rules, association rules and “predict” any of the attributes of data mining, not just a specified class and then predict more than one thing by suitable example.(The Weather Problem)

Answer:

Q. 3.       What is Web Mining? How Search engines use Page Rank(among other things) to sort web pages into order before displaying the results of your search.

Answer: Web mining is the use of data mining techniques to automatically discover and extract information from Web documents and services.

There are three general classes of information that can be discovered by web mining:

·         Web activity, from server logs and Web browser activity tracking.

·         Web graph, from links between pages

Q. 4.       Write an essay on using data mining in the area of marketing and sales.

Answer: Data mining is a powerful new technology with great potential to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers. It discovers information within the data that queries and reports can't effectively reveal. This paper explores many aspects of data mining in the following areas:

·         Data Rich, Information Poor

·         Data Warehouses

·         What is Data Mining?

·         What Can Data Mining Do?

·         The Evolution of Data

Q. 5.       Explain Organizational matters for efficient working of a stores division in an engineering firm.

Answer:An organizational structure defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims. It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment.

Organizations are a variant of clustered entities.

Q. 6.       Explain how materials are handled under discrepancy, is to be properly marked and stored until it is dispatched to the supplier for replacement or is inspected by the surveyor of the Insurance Company.

Answer:

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Business English

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Business English

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       With the help of communication models, explain why and how Communication took place and also the creation of communication flow. What are the communication strategies?

Answer: Communication (from Latin commūnicāre, meaning "to share") is the purposeful activity of information exchange between two or more participants in order to convey or receive the intended meanings through a shared system of signs and semiotic rules.  Communication takes place inside and between three main subject categories: human beings, living organisms in general and communication-enabled devices (for example sensor networks and control systems). Communication in living organisms (studied in the

Q. 2.       How communication can help build up effective relationship with an organization for the management to perform its functions effectively?

Answer:Managers of extension programmes are painfully aware of the need for revision and development of the new skill sets held by today's high performers. If change is not handled correctly, it can be more devastating then ever before. High performers reflect, discover, assess, and act. They know that a new focus on connecting the heads, hearts, and hands of people in their organization is necessary. Astute managers know what needs to be done but

Q. 3.       How does a well written letter command the readers attention in increasing the chances of getting the point across and getting what to ask for?

Answer:Writing style can mean some things. It can mean the features that make the person or authors type of writing unique. On the other end of the spectrum there is a legal or scientific style of writing, referring to writing characteristics shared by certain groups of professionals, like lawyers or scientists. Style can also mean a communication's readability, if it is written in a clear manner, a muddy, inspiring or dull style. At work, you observe the stylistic convention of your profession and your employer's organization, simultaneously

Q. 4.       What are the basic groups of a business letter format? What are its functions and how does it command communication attractiveness?

Answer:Guideline 1: Find Out What is Expected: An effective voice is one that matches your reader's sense of what is appropriate. However, you have the option to choose who your audience is by topic, word choice, and formality. You have to have a tone and style that is pertinent to your readers. The voice needs to be clear as to who it is directed towards.

Major Factors that may influence your readers' expectations about style:

• Your professional relationship with your readers.

• Your purpose.

Q. 5.       Examine the guidelines used in a business style – business vocabulary, words frequently confused and the gender inclusive language.

Answer:

Q. 6.       Explain the steps to effective writing.

Answer:

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Banking Management

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FOURTH SEMESTER MBA

Subject : Banking Management

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.Describe Traditional theory of Banking.

Answer:With the development of the financial system, declining entry barriers and the deregulation of the banking industry make banks no longer the monopoly suppliers of banking services and reduce their comparative advantages which they usually hold in the past. Whether the reasons give rise to the existence of banks are still powerful will be examined here, while section 6 offers a way of considering whether banks are declining by looking at the value added by the banks.

Q. 2.Explain the importance of the intermediary function in Banks.

Answer : A financial intermediary is a financial institution such as bank, building society, insurance company, investment bank or pension fund. A financial intermediary offers a service to help an individual/ firm to save or borrow money. A financial intermediary helps to facilitate the different needs of lenders and borrowers.  For example, if you need to borrow £1,000 – you could try to find an individual who wants to lend £1,000. But, this woul

Q. 3.Explain theory of International Banking.

Answer :International banking is a key component of the global economy. This module is concerned with understanding the structure, trends and strategies of international banks, together with the most important markets in which they operate. The module covers the evolution, structure and strategic drivers of international banking; international banking markets; the kinds and functions of international banks (including international commercial, investment, retail and private banking); offshore financial centres, products and services of

4.How are stagnant Accounts and Non performing advances monitored? Explain.

Answer :

5.Write an essay on asset and liability management.

Answer: Asset liability management (ALM) is the administration of policies and procedures that address financial risks associated with changing interest rates, foreign exchange rates and other factors that can affect a company’s liquidity. Asset Liability Management (ALM) seeks to limit risk to acceptable levels by monitoring and anticipating possible pricing differences between a company’s assets and liabilities.To be effective, an ALM framework requires data to be available in real- or near-real time. The data is used for data modeling,data mining, machine learning and game theory exercises to analyze current and historical trends and make predictions about future events.

Initially pioneered by Anglo-Saxon financial institutions during

6.Discuss the growth of International Banking.

Answer :

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Airline and Airport Management (Part -2)

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Airline and Airport Management (Part -2)

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Explain theory of product analysis in marketing and discuss the ways in which it can be applied to marketing in today’s airline industry.

Answer: Marketing is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a way as to make a profit. The two main elements of this plan are market research to identify and anticipate customer requirements and the planning of an appropriate marketing mix to meet these requirements. Market research involves gathering and recording information about consumers, market, product, and the competition in an organised way. The information is then analysed and used to inform marketing decisions. There are three main ways of gathering information for market research: 

Q. 2.       Explain why Quality control is an essential part of the product design phase of marketing for any airline,without it, the carrier cannot know which parts of its product are weak, and where improvements are needed.

Answer:

Q. 3.       Discuss some of the common conditions associated with discount fares if the correct cost allocation methods are used, the passenger who pays a lower price is carried at a genuinely lower cost.

Answer:A low-cost carrier or low-cost airline (also known as a no-frills, discount or budget carrier or airline, or LCC) is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices, the airline may charge for extras like food, priority boarding, seat allocating, and baggage etc. Currently the world's largest low-cost carrier is Southwest Airlines, which operates in the United States and some surrounding areas.

Q. 4.       Analyse current developments in the field of airline distribution in an area where radical and controversial change is occurring, as carriers become increasingly adept at exploiting the potential open to them from on-line distribution.

Answer:The world of data has changed radically in the past decade. Facebook has altered the way people communicate, simultaneously delivering a mountain of data to its owners; Google and Apple are rapidly building the biggest data factories ever assembled; Amazon knows all about our reading and consumer habits and is expert at exploiting them; and a host of online travel agents and others are taking advantage of their youthful IT profiles to accumulate data mines that are potentially worth tens of billions of dollars.

Q. 5.       Explain the fundamentals of Relationship Marketing in the airline industry which is more impressive way of describing an airline’s frequent flyer programme.

Answer: Many companies separate the two functions and dedicate different areas of their marketing department to work on one or the other. New customers are considered transactional because the goal is to get them to buy, while existing customers require different strategies.  To retain current customers, businsses engage in relationship marketing strategies to continually attract repeat business. While both types of customer must be acknowledged and respected, the goal, ultimately, is to turn every new customer into a returning

Q. 6.       Discuss the challenging and complex nature of the sales task in the airline industry through sound planning which will be essential if it is to be accomplished successfully.

Answer:

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Airline and Airport Management (Part -1)

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Airline and Airport Management (Part -1)

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Airline management practice has evolved significantly over the past three decades. The development of this practice has contributed to recent advances in computation and communication technologies and, more importantly, the need to reduce costs and increase revenues. Explain.

Answer:

Q. 2.       The Total Airport Management System (TAMS) is an integrated airport management system which  supports the business goals of providing an efficient, cost effective operation as it is the nucleus on the Multimedia Super Corridor and as the precursor to the next generation of airports in the world. Explain.

Answer:

Q. 3.       Explain how Airport billing is becoming more and more complex with surcharges, discounts and targets.

Answer:Today most airports are facing problem in challenges that lie in the ability to respond to respond to the growing requirements of the many departments involved in operation, statistical and financial information. In order to have different department contained with in an airport working in harmony they must link and integrate their resources, people, equipment, facilities and information access the airport’s local and work area network Airport management system has proven to increase financial resources by dramatically increasing airport efficiency and ensuring that all aircrafts movement and services are invoiced correctly.

A typical airport management system with information flowing between a central database connected to the airport LAN or WAN.

Q. 4.       Explain the principles of marketing successfully the needs by thorough knowledge of current and potential markets for its airline services.

Answer:Corporate Image:Building on its good financial performance, Alaska Airlines has seen its stock price rise more than 300% since 2008. It has also built an excellent reputation for serving the people of Alaska. Because of the climate, terrain, and vast distances between locations, Alaska Airlines is one of the preferred options for transporting people and goods around the state. For example, Nome residents regularly fly to Anchorage to buy what they need in the better-stocked stores, and since its hospital services are limited, patients are often flown to Anchorage for operations and emergencies.

Q. 5.       Discuss the segmentation variables in the Air Passenger Market.

Answer: There are many different ways by which a company can segment its market, and the chosen process varies from one product to another (see ). Also, since markets are very dynamic, and products change over time, the bases for segmentation must likewise change. 

Geographic Segments: Regional differences in consumer tastes for products as a whole are well-known. Markets according to location are easily identified and large amounts of data are usually available. Also, many companies simply do not have the resources to expand beyond local or regional levels. Closely associated with geographic location are inherent characteristics of that location: weather, topography, and physical factors such as

Q. 6.       Discuss possible strategies, and their advantages and disadvantages in today’s airline industry which must be followed if success is to be achieved.

Answer:Price elasticity, or people’s sensitivity to price changes, affects the demand for products. Think about a pair of sweatpants with an elastic waist. You can stretch an elastic waistband like the one in sweatpants, but it’s much more difficult to stretch the waistband of a pair of dress slacks. Elasticity refers to the amount of stretch or change. For example, the waistband of sweatpants may stretch if you pull on it. Similarly, the demand for a product

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