O01CA505 - Business Communication - SMU MBA January 2026 Solved Assignments Buy Online

 

 

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SIKKIM MANIPAL UNIVERSITY

MBA 1^st Semester

January 2026

 

Internal Assignment

O01CA505 - Business Communication

 

Question 1

Describe the communication process. Explain the reasons for failed communication.

Answer:

The communication process is the method by which information is shared from one person to another. It starts with the sender, who has an idea or message to communicate. The sender then converts this idea into words, symbols, or gestures. This is called encoding. The message is sent through a medium such as speech, email, phone call, or written text. The receiver receives the message and tries to understand it, which is known as decoding. Finally, feedback is given by the receiver to confirm whether the message has been understood correctly.

Question 2

Explain the type of communication that takes place within an organisation.

Answer:

Communication within an organisation is essential for smooth functioning and teamwork. One major type is formal communication, which follows official channels. This includes communication between managers and employees through meetings, emails, notices, and reports. Formal communication can be downward, upward, or horizontal. Downward communication flows from top management to employees, such as instructions or policies. Upward communication

 

Question 3

Explain the meaning of the AIDA format in letter writing. Compose a sales letter in the AIDA format to a prospective customer with a persuasive intention.

Answer:

The AIDA format is a popular method used in letter writing, especially in sales and marketing communication. AIDA stands for Attention, Interest, Desire, and Action. The first step, Attention, aims to grab the reader’s attention with an attractive opening. The second step, Interest, builds curiosity by explaining how the product or service is useful. Desire creates a strong wish in the reader’s mind by

 

 

Question 4

Explain the components of a cover letter.

Answer:

A cover letter is an important document sent along with a resume when applying for a job. It introduces the candidate and explains why they are suitable for the position.

The first

 

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SMU MBA First Semester Assignments

SMU MBA January 2026 Solved Assignments