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SIKKIM MANIPAL UNIVERSITY
MBA 1st
Semester
January 2026
Internal Assignment
O01CA502 - Marketing Management
Question 1
Explain the importance of environmental scanning
in marketing. How does it help organisations identify opportunities and
threats?
Answer:
Environmental scanning is the process of carefully observing and
analyzing factors outside and inside the business that can affect marketing
activities. It helps organizations understand changes happening in the market,
customer preferences, competition, technology, government
Question 2
Explain the major differences between Consumer
Buying Behaviour and Business Buying Behaviour.
Answer:
Consumer buying behaviour refers to the buying decisions made by
individuals or households for personal use. Business buying behaviour refers to
the buying decisions made by organizations to produce goods or services or for
resale.
One major difference is the purpose of buying. Consumers buy
products to satisfy personal needs, comfort, or lifestyle. In contrast,
businesses buy products to support production, operations, or resale, with the
aim of earning profit.
Another difference is the buying decision process. Consumer buying
decisions are usually simple and
Question 3
Explain the stages in the New Product
Development (NPD) process.
Answer:
The New Product Development (NPD) process refers to the steps
followed by an organization to develop and launch a new product in the market.
This process helps reduce risk and ensures that the product meets customer
needs.
The first stage is idea
Question 4
Explain the concept of personal selling and
discuss its major approaches along with their advantages and disadvantages.
Answer:
Personal selling is a form of direct communication where a
salesperson interacts personally with a potential customer to persuade them to
buy a product or service. It involves face-to-face meetings, phone calls, or
online interactions. Personal selling is especially useful for high-value,
technical, or customized products.
Dear students, get fully solved assignments by
professionals
Send your query at:-
Call us at: 08263069601
(Plagiarism proofed assignments available with 100%
surety and refund)
SMU MBA First Semester
Assignments
SMU MBA January 2026 Solved
Assignments
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