Data Warehousing & Data Mining (Part -1)

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National Institute of Business Management
Chennai - 020
EMBA/ MBA

Data Warehousing & Data Mining (Part -1)

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Explain how Intelligentlyanalyzed data is a valuable resource that can lead to new insights, and, in commercial settings, to competitive advantages.

Answer:Intelligent Data Analysis provides a forum for the examination of issues related to the research and applications of Artificial Intelligence techniques in data analysis across a variety of disciplines. These techniques include (but are not limited to): all areas of data visualization, data pre-processing (fusion, editing, transformation, filtering, sampling), data engineering, database mining techniques, tools and applications, use of domain knowledge in data analysis, big data applications, evolutionary algorithms, machine learning, neural nets, fuzzy logic, statistical pattern recognition, knowledge filtering, and post-processing. In



Q. 2.       Explain  by Classification rules, association rules and “predict” any of the attributes of data mining, not just a specified class and then predict more than one thing by suitable example.(The Weather Problem)

Answer:

Q. 3.       What is Web Mining? How Search engines use Page Rank(among other things) to sort web pages into order before displaying the results of your search.

Answer: Web mining is the use of data mining techniques to automatically discover and extract information from Web documents and services.

There are three general classes of information that can be discovered by web mining:

·         Web activity, from server logs and Web browser activity tracking.
·         Web graph, from links between pages





Q. 4.       Write an essay on using data mining in the area of marketing and sales.

Answer: Data mining is a powerful new technology with great potential to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers. It discovers information within the data that queries and reports can't effectively reveal. This paper explores many aspects of data mining in the following areas:

·         Data Rich, Information Poor
·         Data Warehouses
·         What is Data Mining?
·         What Can Data Mining Do?
·         The Evolution of Data




Q. 5.       Explain Organizational matters for efficient working of a stores division in an engineering firm.

Answer:An organizational structure defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims. It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment.

Organizations are a variant of clustered entities.






Q. 6.       Explain how materials are handled under discrepancy, is to be properly marked and stored until it is dispatched to the supplier for replacement or is inspected by the surveyor of the Insurance Company.

Answer:

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Business English

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National Institute of Business Management
Chennai - 020
EMBA/ MBA

Business English

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Q. 1.       With the help of communication models, explain why and how Communication took place and also the creation of communication flow. What are the communication strategies?

Answer: Communication (from Latin commūnicāre, meaning "to share") is the purposeful activity of information exchange between two or more participants in order to convey or receive the intended meanings through a shared system of signs and semiotic rules.  Communication takes place inside and between three main subject categories: human beings, living organisms in general and communication-enabled devices (for example sensor networks and control systems). Communication in living organisms (studied in the



Q. 2.       How communication can help build up effective relationship with an organization for the management to perform its functions effectively?

Answer:Managers of extension programmes are painfully aware of the need for revision and development of the new skill sets held by today's high performers. If change is not handled correctly, it can be more devastating then ever before. High performers reflect, discover, assess, and act. They know that a new focus on connecting the heads, hearts, and hands of people in their organization is necessary. Astute managers know what needs to be done but




Q. 3.       How does a well written letter command the readers attention in increasing the chances of getting the point across and getting what to ask for?

Answer:Writing style can mean some things. It can mean the features that make the person or authors type of writing unique. On the other end of the spectrum there is a legal or scientific style of writing, referring to writing characteristics shared by certain groups of professionals, like lawyers or scientists. Style can also mean a communication's readability, if it is written in a clear manner, a muddy, inspiring or dull style. At work, you observe the stylistic convention of your profession and your employer's organization, simultaneously




Q. 4.       What are the basic groups of a business letter format? What are its functions and how does it command communication attractiveness?

Answer:Guideline 1: Find Out What is Expected: An effective voice is one that matches your reader's sense of what is appropriate. However, you have the option to choose who your audience is by topic, word choice, and formality. You have to have a tone and style that is pertinent to your readers. The voice needs to be clear as to who it is directed towards.

Major Factors that may influence your readers' expectations about style:

• Your professional relationship with your readers.
• Your purpose.



Q. 5.       Examine the guidelines used in a business style – business vocabulary, words frequently confused and the gender inclusive language.

Answer:

Q. 6.       Explain the steps to effective writing.

Answer:

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Banking Management

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National Institute of Business Management
Chennai - 020

FOURTH SEMESTER MBA

Subject : Banking Management

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)




Q. 1.Describe Traditional theory of Banking.
Answer:With the development of the financial system, declining entry barriers and the deregulation of the banking industry make banks no longer the monopoly suppliers of banking services and reduce their comparative advantages which they usually hold in the past. Whether the reasons give rise to the existence of banks are still powerful will be examined here, while section 6 offers a way of considering whether banks are declining by looking at the value added by the banks.




Q. 2.Explain the importance of the intermediary function in Banks.
Answer : A financial intermediary is a financial institution such as bank, building society, insurance company, investment bank or pension fund. A financial intermediary offers a service to help an individual/ firm to save or borrow money. A financial intermediary helps to facilitate the different needs of lenders and borrowers.  For example, if you need to borrow £1,000 – you could try to find an individual who wants to lend £1,000. But, this woul



Q. 3.Explain theory of International Banking.

Answer :International banking is a key component of the global economy. This module is concerned with understanding the structure, trends and strategies of international banks, together with the most important markets in which they operate. The module covers the evolution, structure and strategic drivers of international banking; international banking markets; the kinds and functions of international banks (including international commercial, investment, retail and private banking); offshore financial centres, products and services of




4.How are stagnant Accounts and Non performing advances monitored? Explain.
Answer :

5.Write an essay on asset and liability management.
Answer: Asset liability management (ALM) is the administration of policies and procedures that address financial risks associated with changing interest rates, foreign exchange rates and other factors that can affect a company’s liquidity. Asset Liability Management (ALM) seeks to limit risk to acceptable levels by monitoring and anticipating possible pricing differences between a company’s assets and liabilities.To be effective, an ALM framework requires data to be available in real- or near-real time. The data is used for data modeling,data mining, machine learning and game theory exercises to analyze current and historical trends and make predictions about future events.

Initially pioneered by Anglo-Saxon financial institutions during



6.Discuss the growth of International Banking.
Answer :


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Airline and Airport Management (Part -2)

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National Institute of Business Management
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EMBA/ MBA

Airline and Airport Management (Part -2)

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Q. 1.       Explain theory of product analysis in marketing and discuss the ways in which it can be applied to marketing in today’s airline industry.

Answer: Marketing is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a way as to make a profit. The two main elements of this plan are market research to identify and anticipate customer requirements and the planning of an appropriate marketing mix to meet these requirements. Market research involves gathering and recording information about consumers, market, product, and the competition in an organised way. The information is then analysed and used to inform marketing decisions. There are three main ways of gathering information for market research: 



Q. 2.       Explain why Quality control is an essential part of the product design phase of marketing for any airline,without it, the carrier cannot know which parts of its product are weak, and where improvements are needed.

Answer:

Q. 3.       Discuss some of the common conditions associated with discount fares if the correct cost allocation methods are used, the passenger who pays a lower price is carried at a genuinely lower cost.

Answer:A low-cost carrier or low-cost airline (also known as a no-frills, discount or budget carrier or airline, or LCC) is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices, the airline may charge for extras like food, priority boarding, seat allocating, and baggage etc. Currently the world's largest low-cost carrier is Southwest Airlines, which operates in the United States and some surrounding areas.



Q. 4.       Analyse current developments in the field of airline distribution in an area where radical and controversial change is occurring, as carriers become increasingly adept at exploiting the potential open to them from on-line distribution.

Answer:The world of data has changed radically in the past decade. Facebook has altered the way people communicate, simultaneously delivering a mountain of data to its owners; Google and Apple are rapidly building the biggest data factories ever assembled; Amazon knows all about our reading and consumer habits and is expert at exploiting them; and a host of online travel agents and others are taking advantage of their youthful IT profiles to accumulate data mines that are potentially worth tens of billions of dollars.





Q. 5.       Explain the fundamentals of Relationship Marketing in the airline industry which is more impressive way of describing an airline’s frequent flyer programme.

Answer: Many companies separate the two functions and dedicate different areas of their marketing department to work on one or the other. New customers are considered transactional because the goal is to get them to buy, while existing customers require different strategies.  To retain current customers, businsses engage in relationship marketing strategies to continually attract repeat business. While both types of customer must be acknowledged and respected, the goal, ultimately, is to turn every new customer into a returning



Q. 6.       Discuss the challenging and complex nature of the sales task in the airline industry through sound planning which will be essential if it is to be accomplished successfully.

Answer:


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Airline and Airport Management (Part -1)

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National Institute of Business Management
Chennai - 020
EMBA/ MBA

Airline and Airport Management (Part -1)

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Airline management practice has evolved significantly over the past three decades. The development of this practice has contributed to recent advances in computation and communication technologies and, more importantly, the need to reduce costs and increase revenues. Explain.

Answer:

Q. 2.       The Total Airport Management System (TAMS) is an integrated airport management system which  supports the business goals of providing an efficient, cost effective operation as it is the nucleus on the Multimedia Super Corridor and as the precursor to the next generation of airports in the world. Explain.

Answer:

Q. 3.       Explain how Airport billing is becoming more and more complex with surcharges, discounts and targets.

Answer:Today most airports are facing problem in challenges that lie in the ability to respond to respond to the growing requirements of the many departments involved in operation, statistical and financial information. In order to have different department contained with in an airport working in harmony they must link and integrate their resources, people, equipment, facilities and information access the airport’s local and work area network Airport management system has proven to increase financial resources by dramatically increasing airport efficiency and ensuring that all aircrafts movement and services are invoiced correctly.

A typical airport management system with information flowing between a central database connected to the airport LAN or WAN.



Q. 4.       Explain the principles of marketing successfully the needs by thorough knowledge of current and potential markets for its airline services.




Q. 5.       Discuss the segmentation variables in the Air Passenger Market.

Answer: There are many different ways by which a company can segment its market, and the chosen process varies from one product to another (see ). Also, since markets are very dynamic, and products change over time, the bases for segmentation must likewise change. 

Geographic Segments: Regional differences in consumer tastes for products as a whole are well-known. Markets according to location are easily identified and large amounts of data are usually available. Also, many companies simply do not have the resources to expand beyond local or regional levels. Closely associated with geographic location are inherent characteristics of that location: weather, topography, and physical factors such as




Q. 6.       Discuss possible strategies, and their advantages and disadvantages in today’s airline industry which must be followed if success is to be achieved.

Answer:Price elasticity, or people’s sensitivity to price changes, affects the demand for products. Think about a pair of sweatpants with an elastic waist. You can stretch an elastic waistband like the one in sweatpants, but it’s much more difficult to stretch the waistband of a pair of dress slacks. Elasticity refers to the amount of stretch or change. For example, the waistband of sweatpants may stretch if you pull on it. Similarly, the demand for a product

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SUBJECT : PETROLEUM MANAGEMENT

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AEREN FOUNDATION’S                                                                              Maharashtra Govt. Reg. No.: F-11724
LOGO

 





                                               





SUBJECT : PETROLEUM MANAGEMENT

Total Marks : 80

CASE STUDY : 1

Question :

Q. 1) Define the method chemical treatment?

Answer: Chemical treatment (of hazardous waste) refers to the treatment methods that are used to effect the complete breakdown of hazardous waste into non-toxic gases or, more frequently, to modify the chemical properties of the waste, for example, through reduction of water solubility or neutralisation of acidity or alkalinity.

Wastewater Chemical Treatment Processes

Chemical Precipitation




Q. 2) Explain the method Gravity settling?

Answer: Settling is the process by which particulates settle to the bottom of a liquid and form a sediment. Particles that experience a force, either due to gravity or due to centrifugal motion will tend to move in a uniform manner in the direction exerted by that force. For gravity settling, this means that the particles will tend to fall to the bottom of the vessel, forming a slurry at the vessel base.Settling is an important operation in many applications, such as mining, wastewater treatment, biological science, space propellant reignition, and particle mechanics.

Applications: The solid-gas flow systems are present in many industrial applications, as dry, catalytic reactors, settling tanks, pneumatic conveying of solids




Q. 3) Define the method Electric desalter?

Answer: A desalter is a process unit in an oil refinery that removes salt from the crude oil. The salt is dissolved in the water in the crude oil, not in the crude oil itself.

Most typical methods of crude-oil desalting:

·         Chemical and Electrostaticseparation:Washing of the salt from crude oil with water oil and water phases are separated in a settling tank by adding chemicals to assist in breaking up emulsion or by the application of electrostatic field to colapse the droplets of saltwater more rapidly.



Q. 4) Explain in brief the term Dehydration?

Answer:Dehydration, also known as hypohydration, is not enough body water, with an accompanying disruption of metabolic processes. The term dehydration may be used loosely to refer to any condition where fluid volume is reduced; most commonly, it refers to hypernatremia (loss of free water and the attendant excess concentration of salt), but is also used to refer to hypovolemia (loss of blood volume, particularly plasma).













CASE STUDY : 2

Question :


Q. 1) Define the term ADU (Atmospheric Distillation Units)?

Answer:Crude oil is sent to the atmospheric distillation unit after desalting and heating. The purpose of atmospheric distillation is primary separation of various 'cuts' of hydrocarbons namely, fuel gases, LPG, naptha, kerosene, diesel and fuel oil. The heavy hydrocarbon residue left at the bottom of the atmospheric distillation column is sent to vacuum distillation column for further separation of hydrocarbons under reduced pressure.

As the name suggests, the pressure profile in atmospheric distillation unit is close to the atmospheric pressure with highest pressure at the bottom stage which gradually drops down till the top stage of the column.





Q. 2) Define the term VDU (Vacuum Distillation Units)?

Answer: Vacuum distillation is a method of distillation whereby the pressure above the liquid mixture to be distilled is reduced to less than its vapor pressure (usually less than atmospheric pressure) causing evaporation of the most volatile liquid(s) (those with the lowest boiling points). This distillation method works on the principle that boiling occurs when the vapor pressure of a liquid exceeds the ambient pressure. Vacuum distillation is used with or without heating the mixture.

Laboratory-scale vacuum distillation is used




Q. 3) Define the term TTR (Top Tray Reflux)?

Answer:Top Tray Reflux : Reflux is only at top tray only

·         Reflux is cooled and sent into the Tower.
·         Heat input: Through Tower bottom.
·         Removal: at the top.
·         Thus requires large tower diameter.
·         Improper reflux and poor quality of fraction. Economic utilization of heat is not possible.





Q. 4) Explain the term ‘Distillation of Petroleum’ in brief?

Answer:Petroleum refining processes are the chemical engineering processes and other facilities used in petroleum refineries (also referred to as oil refineries) to transform crude oil into useful products such as liquefied petroleum gas (LPG), gasoline or petrol, kerosene, jet fuel, diesel oil and fuel oils.

Petroleum refineries are very large industrial complexes that involve many different processing units and auxiliary facilities such as utility units and





CASE STUDY : 3

Question :


Q. 1) Define the term Blending in brief?

Answer:Blending in petroleum refining is the physical mixture of a number of different liquid hydrocarbons to produce a finished product with certain desired characteristics. Products can be blended in-line through a manifold system, or batch blended in tanks and vessels. In-line blending of gasoline, distillates, jet fuel, and kerosene is accomplished by injecting proportionate amounts of each component into the main stream where turbulence promotes thorough mixing. Additives including octane enhancers, metal deactivators, anti-oxidants, anti-knock agents, gum and rust inhibitors, detergents, etc. are added during and/or after blending to provide specific properties not inherent in hydrocarbons.




Q. 2) Explain the Blending process?

Answer:Petroleum refining begins with the distillation, or fractionation, of crude oils into separate hydrocarbon groups. The resultant products are directly related to the characteristics of the crude oil being processed. Most of these products of distillation are further converted into more useable products by changing their physical and molecular structures through cracking, reforming and other conversion processes. These products are



Q. 3) Explain the term line Blending?

Answer: Blending consolidates as the refinery’s last chance to impact profitability at low investment levels and approximately 50% of about 700 refineries worldwide have implemented such technology. Besides positively impacting the overall refinery production scheduling, in-line blending (ILB) operations at the end of the refinery allow for substantial benefits including end product giveaway minimization, lower inventory levels, optimized logistics and, therefore, reduced utility consummations and atmospheric emissions, economic savings in new hardware investment and maintenance, and operational safety.

The first step required to support a new




Q. 4) Explain the term Gasoline Blending?

Answer:The most important refinery product is motor gasoline, a blend of relatively low-boiling hydrocarbon fractions, including reformate, alkylate, aliphatic naphtha (light straight-run naphtha), aromatic naphtha (thermal and catalytic cracked naphtha) and additives. Gasoline blending stocks have boiling points which range from ambient temperatures to about 204 °C, and a flashpoint below –40 °C. The critical qualities for gasoline are octane number (anti-knock), volatility (starting and vapour lock) and vapour pressure (environmental control). Additives are used to enhance gasoline performance and provide protection against oxidation and




CASE STUDY : 4

Question :

Q. 1) Explain chemical structure of Asphalt?

Answer:The primary use (70%) of asphalt/bitumen is in road construction, where it is used as the glue or binder mixed with aggregate particles to create asphalt concrete. Its other main uses are for bituminous waterproofing products, including production of roofing felt and for sealing flat roofs.

The terms asphalt and bitumen are often used interchangeably to mean both natural and manufactured forms of the substance. In American English, asphalt (or asphalt cement) is the carefully refined residue from the distillation process of selected crude oils. Outside the United States, the product is often called bitumen.





Q. 2) Comment. Action of Heat on Asphalt?

Answer:The great majority of asphalt used commercially is obtained from petroleum. Nonetheless, large amounts of asphalt occur in concentrated form in nature. Naturally occurring deposits of asphalt/bitumen are formed from the remains of ancient, microscopic algae (diatoms) and other once-living things. These remains were deposited in the mud on the bottom of the ocean or lake where the organisms lived. Under the heat (above 50 °C) and pressure of burial deep in the earth, the remains were transformed into materials such as asphalt/bitumen, kerogen, or petroleum.

Natural deposits of asphalt/bitumen include lakes such as the Pitch Lake in Trinidad and Tobago and Lake Bermudez in Venezuela. Natural seeps of asphalt/bitumen occur in the La Brea Tar Pits and in the Dead Sea.

Asphalt/bitumen also occurs as impregnated




Q. 3) Explain the types of Asphalts?

Answer:Asphalt is most well known as a road covering more technically termed asphalt concrete, but there are a few different forms in which the substance may appear. It is a naturally occurring material present in crude oil and in natural deposits, notably around certain bodies of water and in oil sands. This substance is found in either liquid or semi-solid form in nature and is characterized by its high viscosity and its sticky, black appearance. It consists almost exclusively of bitumen, a substance composed of polycyclic aromatic hydrocarbons (PAHs). The major types used in construction are rolled and mastic.



Q. 4) Comment. Air blowing of Asphalt?

Answer: One hundred years after the fall of Constantinople in 1453, Pierre Belon described in his work Observations in 1553 that pissasphalto, a mixture of pitch and bitumen, was used in Dubrovnik for tarring of ships from where it was exported to a market place in Venice where it could be bought by anyone. An 1838 edition of Mechanics Magazine cites an early use of asphalt in France. A pamphlet dated 1621, by "a certain Monsieur d'Eyrinys, states that he had discovered the existence (of asphaltum) in large quantities in the vicinity of Neufchatel", and that he proposed to use it in a variety of ways – "principally in the construction of

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