MB0052- Strategic Management and Business Policy

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ASSIGNMENT

DRIVE	SUMMER 2016
PROGRAM/SEMESTER	MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
SUBJECT CODE & NAME	MB0052- Strategic Management and Business Policy
BK ID	B1699
CREDITS AND MARKS	4 CREDITS AND 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Briefly discuss concept of strategy? Explain the various levels of strategy in an organization.

Answer:Strategy involves the action plan of a company for building competitive advantage and increasing its triple bottom line over the long-term. The action plan relates to achieving the economic, social, and environmental performance objectives; in essence, it helps bridge the gap between the long-term vision and short-term decisions.

Strategic Management

Strategic management is the process of building capabilities that allow a firm to create value for customers, shareholders, and society while

Question.2. How strategic planning and strategic management are interrelated to each other? Which comes first?

Answer:Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it

Question.3. What is a mission statement? Differentiate between a mission statement and vision statement.

Answer:The Mission Statement concentrates on the present; it defines the customer(s), critical processes and it informs you about the desired level of performance.  The Vision Statement focuses on the future; it is a source of inspiration and motivation. Often it describes not just the future of the organization but the future of the industry or society in which the organization hopes to effect change.

Each statement—a mission statement, a vision statement and a values statement—has its own distinct function in the strategic planning

Question.4. What is SWOT analysis in terms of Internal & External Analysis? Explain SWOT analysis in the form of a matrix?

Answer:SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats—and is a structured planning method that evaluates those four elements of a project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to

Question.5. Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain with some examples?

Answer:A corporate restructuring or turnaround may be simply defined as a company’s existence is threatened as it moves from economic performance to decline or zone of insolvency. The decline or bankruptcy may take several years, however when extreme events take place, a shorter time frame may put the enterprise into peril.

Question.6. What are the major characteristics of an effective strategy evaluation system? Analyze these characteristics.

Answer:Strategy Evaluation is as significant as strategy formulation because it throws light on the efficiency and effectiveness of the comprehensive plans in achieving the desired results. The managers can also assess the appropriateness of the current strategy in todays dynamic world with socio-economic, political and technological innovations. Strategic Evaluation is the final phase of strategic management.

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