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Business Communication & Etiquette
Q. 1 Rajesh is a new trainer in a call center. His
first assignment is to deliver basic telephone etiquette to a team of newly
joined associates. What points must be cover in his training? (10 Marks)
Q. 2 A Shimora courier has been facing customer
complaints about feedback and updates since 2 months. They have decided to go
for a communications audit at all the levels.
Please list and explain in brief steps in conducting a
communication audit. (10 Marks)
Q. 3 Read the case study carefully and answer the
questions
Bean computers has a large sales department, the
department has divisions for proposal writing divided into subdivision for
approaching the customers through sales letters. To recruit people into the
department they ask each candidate to write two different sales letters –
Solicited and Unsolicited. If you are selected for the position….
a. What will you keep in mind while sending an
unsolicited sales letter? (Marks 5)
b. What characteristics does a solicited sales letter
have? (Marks 5)
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Business
Economics
Q 1)
Distinguish between by giving examples
a)
Inferior Good and Normal Good
b)
Income Effect and Substitution Effect
c)
Shift in Supply Curve and Movement along Supply Curve.
d)
Elastic and Inelastic Demand
(10 Marks)
Q 2)
Differentiate between the Laws of returns to variable proportions and Laws of
returns to Scale. (10 Marks)
Q.3) A]
Complete the following table and comment of the behavior of: -
·
Average Fixed Cost
·
Marginal Cost
·
Average Cost (5 Marks)
|
Output
|
Fixed
Cost
|
Variable
Cost
|
Total
Cost
|
Average
Fixed cost
|
Average
Variable
cost
|
Marginal
cost
|
Average
Cost
|
|
0
|
10
|
0
|
|
|
|
|
|
|
1
|
10
|
12
|
|
|
|
|
|
|
2
|
10
|
20
|
|
|
|
|
|
|
3
|
10
|
26
|
|
|
|
|
|
|
4
|
10
|
30
|
|
|
|
|
|
|
5
|
10
|
32
|
|
|
|
|
|
|
6
|
10
|
34
|
|
|
|
|
|
|
7
|
10
|
40
|
|
|
|
|
|
|
8
|
10
|
48
|
|
|
|
|
|
|
9
|
10
|
58
|
|
|
|
|
|
|
10
|
10
|
72
|
|
|
|
|
|
Q.3) B]
Can a monopolist incur losses in the short run? Explain how, with the help of
example. (5 Marks)
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Corporate Social Responsibility
Q1. Explain with example the responsibility of
organisation towards the various types of stakeholders as listed below:
(10 Marks)
a. Shareholder
b. Customer
c. Society
d. Government
e. Employees
Q2. M/s Eduwriter is the notebook manufacturing
company. The company specializes in school notebooks comprising of 96 and 198
pages. Recently, the company has started selling stationary products too i.e.
Pen, Pencil, Eraser etc. The company is currently present in five major cities
namely, Mumbai, Delhi, Bangalore, Kolkata and Chennai.
The company now plans to start its own CSR activities. The company hires you as
a CSR head and has given you the task to list down at least five CSR activities
that you would undertake which will align well with the company’s current line
of business. Explain the five CSR activities in detail.
(10 Marks)
Q3 a) You have been asked to implement any one of the
CSR activity from the five listed CSR activities. Prepare a detailed CSR
Implementation strategy for any one listed CSR activity of M/s Eduwriter.
(5 Marks)
Q3 b) Prepare a detailed CSR Monitoring and
Measurement strategy for the selected CSR activity of M/s Eduwriter.
(5 Marks)
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Information System for Managers
1. Pizza Fresh is a pizza food chain that enjoys its
presence across the top tier cities in India. Due to its good food quality and
customer service it has recently gained popularity and has decided to make its
presence be felt in tier 2 cities as well. Pizza Fresh want to implement an ERP
system to make sure the operations are streamlined despite the scale in
operations and customers are served with their preference of pizza from any of
their outlets. As an ERP consultant, explain to Pizza Fresh the challenges and
benefits of implementing ERP. (10 marks)
2. With the help of an example of a supply chain in
the manufacturing industry, explain how technology has brought in sophistication
in Supply Chain Management. (10 marks)
3. A high end shopping mall in Bangalore has deployed
an advanced smart-phone based solution which will generate data insights from
customers visiting the mall. The technology uses real-time analytics to convert
data collected from a buyer’s movements in the mall to provide meaningful
interactions. Once a customer opts-in for this service, the solution will
monitor the preferences based on his location and interests and ultimately will
provide personalized services through
its mobile application It uses Wi-Fi sensor routers to track the exact location
of the customers and their proximity to the store.
a. How will mining customer data help to improve their
shopping experience? (5 marks)
b. How could this mall use Social CRM to tap its
existing and new customers? (5 marks)
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Management Theory and Practices
Q.1) "Management is an art of getting things done
through and with people". Consider this definition of Management by Mary
Parker Follett and point out the view of the author with reference to the
traditional debate in the management literature.
(10 Marks)
Q.2) Your organization is going for overall
organizational transformation for the purpose of improvement. Explain how you
will use Six-Box Organizational Model?
(10 Marks)
Q.3) ABC Ltd. is considering the use of ICT in the
functioning of the organization. With respect to this write a short note on
each of the following:
a) Decision Support System
(05 Marks)
b) Expert System
(05 Marks)
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Organisational Behaviour
1. Your boss has recently heard a little about
managerial implications of perception and has asked you to explain it to him in
more detail, focusing on its possible usefulness in managing his department.
How do you address his request?
(10 Marks)
2. Compare and contrast Transactional and
Transformation leadership quoting example for each.
(10 Marks)
3. You have been hired by executives of a large
Multi-National Company as a HR Head to help resolve problems of poor morale
that has been afflicting the entire workforce. Everyone is trying to find
reasons not to work and to top it all they find their assignments to be very
boring and monotonous. The company is facing a very high attrition rate and
turnover
a. What could be the reasons the low morale and
motivation? Elaborate
(5 Marks)
b. Suggest ways to improve the motivation level of the
employees.
(5 Marks)
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Business Law
1. What are the Implied Conditions and Warranties in
respect of Sale of Goods? Please explain by supporting with an Example? (10
marks)
2. Mr. Narayan Malvankar wants to obtain certain
information from University of Mumbai. He plans to file a Right to Information
(RTI) Application to obtain the Information. He has certain questions in his
mind regarding this. Please assist Mr. Narayan Malvankar on what is the process
to apply the RTI Application and in event if he is denied of the Information
what recourse should he adopt? (10 marks)
3. Arun was hunting for a residential property in city
of Mumbai. He finally zeroed in on a property at Dadar. Mr. Wagle was the owner
of the said property and was interested in selling the property.
- On 1st January, 2016 Arun met Mr. Wagle and it was
agreed upon that the price of the property would be Rs. 3 crores. It was also
agreed that a token amount of Rs. 75 lacs would be given by Arun to Mr. Wagle
on 15th January, 2016.
- On 15th January, 2016 Mr. Wagle and Arun entered
into an Agreement to sell whereupon Mr. Wagle recorded his intention to sell
the property for Rs. 3 crores. It was also confirmed that Arun has paid Mr.
Wagle a sum of Rs. 75 lacs towards Advance Payment (Token) for the Sale of the
property.
- Further it was agreed that Arun and Mr. Wagle would
enter into a registered Agreement of Sale on 20th January, 2016. Thereafter,
the possession of property would be handed over by Mr. Wagle to Arun, this
subject to simultaneous payment of Rs. 2.25 crores by Arun to Mr. Wagle.
- However, on 19th January, 2016, Mr. Wagle called
Arun to inform him that he does not desires to sell the property. Mr. Wagle
asks Arun to collect back the Amount of Rs. 75 lacs.
- However, Arun still insists that as Mr. Wagle had
entered into an Agreement dated 15th January, 2016 and therefore he was
entitled for the said property
Question:
a) Based on the above facts can Mr. Arun insist or
enforce Mr. Wagle to sell his Flat? (5 marks)
b) Based on the facts above and assuming that Mr.
Wagle had informed Arun that he does not want to sell his Flat on 22nd January,
2016. Could Arun insist or enforce Mr. Wagle to sell his Flat? (5 marks)
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Business Statistics
Q1. Explain the calculation and utility of standard
deviation and Bowley’s coefficient of skewness with one example for each.
(Marks 10)
Q2. The student scores in an examination are 35, 30,
25, 26, 40, 44, 36, 54, 64, 65, 75, 60, 70, 85, 90, 92, 46, 52, 63, 52. The
daily pocket money (in Rs.) for the same students (respectively) are 110, 110,
120, 140, 150, 140, 150, 210, 200, 140, 210, 240, 300, 260, 500, 270, 310, 550,
450, 500. Find the following: -
(a) Regression of scores on pocket money
(4 marks)
(b) Regression of pocket money on scores
(4 marks)
(c) Derive Pearson’s Correlation coefficient from the
above two regression coefficients (2 marks).
Q3. (a) Explain Bayes’ Theorem with an example. What
is the posterior probability in the same example?
(5 marks)
Q3. (b) Two cards were drawn, without replacement,
from a pack of 52 cards. What is the probability that they are both Kings? What
is the probability for the same case if the cards were drawn with replacement?
(5 marks)
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Financial
Accounting and Analysis
1. Mr.
Batra & Mr. Khatri the CFO and accounts manager of Sharda International,
having difference of opinion with regard to IGAAP and IFRS as far as the
presentation of financial statements is concerned. List the main points of
differences between IGAAP and IFRS related to the presentation of financial
statements (10 Marks)
2. The
accounting process is a series of activities that begins with a transaction
.Discuss the steps involved in the accounting process, which are necessary to
complete the process. (10 marks)
3. The
Chopra & Company reported the following results-
|
Net Income
|
14830
|
|
Total Assets
|
114450
|
|
Shareholder’s equity
|
23045
|
|
Revenues
|
99850
|
·
Apply the Du Pont Analysis . (5 marks)
·
Indicate the Return on asset and total
asset turnover. (5 marks)
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Marketing
Management
Assume
you are the Marketing Head of an organisation which has recently started
selling “Dant Shakti” toothpaste in India. The toothpaste has been manufactured
with ayurveda concept. The company has test marketed the product in selected
few market and the response has been good. The company now plans to go for
national launch. Some of the task that has been given to you as mentioned
below:
Q1. How
would you segment the market for the Ayurveda toothpaste “Dant Shakti”? (10
Marks)
Q2. Distribution
is the biggest challenge in India as the market is divided into Urban and rural
market. How would you distribute Ayurveda toothpaste “Dant Shakti” in the
Indian market? (10 Marks)
Q3 a)
Explain the positioning and differentiation strategy that you will use for
“Dant Shakti” toothpaste. (5 Marks)
Q3 b)
Explain the promotion mix that you will use for “Dant Shakti” toothpaste. (5
Marks)
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Consumer Behaviour
1. Explain the concept of “Consumer Risk Perception”
taking the example of high end car purchase.
(10 Marks)
2. Explain the concept of Family Life Cycle, why it is
very important for any marketers, you can take the example of Indian urban
market to explain the concept.
(10 Marks)
3. One of the Thailand based fast food chain very keen
to enter Indian market
a. As a marketing head of Indian operations, what are
the major issues you will look into, and what are your advice for the company.
(5 Marks)
b. What kind of market research work you will carry
out prior to launch, and why (5 Marks)
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Corporate Finance
1. You being the financial manager of Ashok Pharma
Ltd. The top management asks you to present the performance budget. Prepare and
discuss the key constituents of the performance budget of the firm.
(10 marks)
2. Mr.Yammin wants to start with a chain of
restaurants. But, he does not have sufficient funds. One of his friends
suggested, raising capital by way of venture financing. Keeping in mind the
scenario as discussed, suggest the methods of venture capital financing
prevalent in India. (10 marks)
3. Tanna Developers, a leading real estate entity, is
thinking about investing in a piece of land that costs Rs 85lacs, as the
developer is very sure that next year the land will have a value of Rs91 Lacs.
The owner of the Tanna Developers approached Mr. Mihir Verma, a renowned
financial analyst and requests him to advice on the same Provided the interest
rate in the bank is 10%.
a. Evaluate the proposal, as if, you are the financial
analyst and recommend the course of action to be taken by the developer.
(5 marks)
b. Also, Calculate the NPV of the proposal.
(5 marks)
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International Business
Q.1. Make a Comparative study of International
Business of India and China. Elaborate how Chinese goods have been able to
capture world market. (10 marks)
Q.2. How is the World Trade Organization (WTO)
bringing transparency and equality in doing International Business? Explain
with some suitable examples. (10 Marks)
Q.3. What are the major highlights/ incentives of
recently announced EXIM Policy 2016 for
(a) Indian Exporters (5 marks)
(b) Overseas Investor who wants to invest in India. (5
Marks)
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Operations Management
Q1. Explain the various Inventory models organisations
use for the purpose of inventory procurement and consequently inventory
management.
Briefly discuss the “Fixed period order system” and
“Fixed quantity order system” of inventory ordering for a restaurant business,
enlisting a few inventory items under each ordering type. Give your reasons for
the same (10 marks)
Q2. Explain the importance of understanding the
Product/ Technological life cycle for an organisation to optimize their
manufacturing economics. Also discuss the concept from the customer preference
changing from Desktop PCs to Laptops to Tablets. How do you think manufacturers
can cope with these demand changes? (10 marks)
Q3. A prominent Social worker, alongwith help from a
few NGOs and financial assistances for few philanthropic corporates, proposes
to start a new school. However their objective is to provide education
primarily to middle and lower income classes. You are required to suggest the
team on the following points:
a. Suggest a site location for the school, assuming it
to be Metro city (you can assume a city of your choice). Give your reasons for
the same (5 marks)
b. What courses/board education should be offered in
the school, i.e state boards / CBSE / ICSE / IB? Give your reasons for the same
(Considering the point the target is middle and lower class people. Also assume
that continuous but limited financial assistance is available to run the
institute) (5 marks)
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Organisational Theory Structure & Design
1. The need of the hour is that the organisations
should focus on being diverse i.e. the employees should be hired and promoted
on the basis of their talents, skills & qualification. There should not be
any discrimination on their caste, religion, status, gender etc. Based on this
statement please analyse one India based MNC which is said to be very diverse.
(10 Marks)
2. Discuss the organisational structure of the company
where you are currently working discuss it with at least five principles of organisational
structure (10 Marks)
3. Casuals & formals is a fashion house based in
Mumbai. Casuals & formals is in existence for the last six years and has
experienced a fast growth trajectory in the last two years. The owner of
Casuals & formals has retained you as a HR consultant to professionalize
the organization to enable it to expand nationwide, in metro and other large
cities.
a) How will you do the internal organisational
analysis based on the components of internal environment? (5 Marks)
b) What will be your approach, strategy and action
plan at Casuals & Formals for the objective of supporting rapid expansion?
(5 Marks)
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Taxation
- Direct & Indirect
Required
to –
Q.1 .
Compute the net taxable income of Mr. Aditya vyas for the Assessment year
2015-16, the details required are as under:
(10 Marks)
|
(Amount in Rs)
|
||
|
1
|
Income from chemical manufacturing business
|
1000000
|
|
2
|
long term capital gain on transfer of debentures
|
600000
|
|
3
|
Agriculture income
|
82000
|
|
4
|
Following amount as Interest received on bank fixed deposit
|
|
|
|
a) Deposit in his own name
|
119000
|
|
|
b) In the name of minor son Aadi
|
1250
|
|
|
c) In the name of minor daughter Aditi
|
7500
|
|
5
|
Donation to notified charitable institution
|
120000
|
|
6
|
Bought forward loss of a discontinued business pertaining to A. Y
2013-14
|
30000
|
|
7
|
Deposit in PPF a/c
|
175000
|
|
8
|
Winning from horse race (net of TDS)
|
70000
|
Q2) Mr.
Avinash is a manufacturer of plastic containers, started his production unit a
year back, and now wants to shift his factory to another site. He wants to know
the procedure to avail CENVAT Credit on inputs and provisions related to
transfer of CENVAT Credit. Discuss. (10 Marks)
Q3 a)
Mr. Amit owns a house property It is given on rent. Explain the concept of
basis of charge under the above situation under the head Income from house
property.
(5 marks)
Q3 b)
Mr. Romi is liable to deduct tax as he has entered a lot of transactions during
the year liable to TDS. As a tax deductor, discuss his duties specified under
the Income Tax Act. (5 marks)
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Business Ethics, Governance & Risk
1. Narmada Bachao Andolan is a movement to protect the
interest of people displaced by the Sardar Sarovar Dam. How far is it ethical
to stop the construction of the dam which is going to benefit lacs of people,
irrigating their land?
(10 Marks)
2. Satyam fraud is unfolding and so are the inherent
weaknesses of Corporate Governance in India. Ramalinga Raju, once a poster boy
of India’s growing software sector who could find a seat beside Bill Clinton on
the dais, has become a villain in the corporate world for valid reason. The
company is listed in BSE, NSE and NYSE. On BSE, the Satyam’s stock crashed down
by 70 percent to Rs 52 from a high of Rs 188.70. It had a client list that
boasted of fortune 500 companies. His emotionally charged four and half page
letter of startling revelations shook the entire corporate world when he
admitted of cooking the account and inflating the figure by Rs 5,040 crore. He
committed this fraud and tried to hush up it by an abortive bid to purchase
Maytas infra, a company created by him and run by his son Teja Raju. This scam
is being equated from Enron of USA, because here also the scam was orchestrated
by its Auditor, Arthur Anderson, in Satyam Price Waterhouse cooper.
State the causes of failure of corporate governance at
Satyam Issue Systems? (10
Marks)
3. Reliance “Ego was Genesis of our Troubles.”(The
following text is an excerpt from the Times of India as stated by Shri Anil
Ambani.It shows how Dhirubhai Ambani’s Nishkam Karma led to the success of
Reliance and how the involvement of Ambani brothers in Sakam Karma led to its
division) Karma yogi was my father Dhirubhai Ambani’s other name. He was a man
of action. But as a true follower of Bhagavat Gita, he acted not for himself,
but for humanity. In the true spirit of Nishkama karma, he remained free from
attachment to the fruits of his action. Like a true bhakta, he attributed his
good actions to the lord of all souls. The Gita is the essence of Krishna’s
message. Its wisdom and fundamental truths are eternal, guiding man through
life by revealing the purpose of human existence. Since the divine is an aspect
of all us, trust has a central place in all our relationships. Ego is the
source of all our troubles. It creates a feeling of separateness, sense of duality,
the idea of being distinct and different from others. It is an arrogant and
obsessive sense of ownership, the passion of Sakam that has lost touch with
dharma. Humility is the essential foundation for building everything that is
lasting and permanent. It means to create without claiming of doing without
taking credit, of guiding without interfering. This was the abiding truth which
guided the life of Dhirubhai Ambani. He never saw himself as an owner.
a. How did the teachings of the Bhagavad Gita contribute
to the success of Reliance in the era of Dhirubhai Ambani?
(5 Marks)
b. How can Nishkama Karma lead to success in Business
Management?
(5 Marks)
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Financial Institutions & Markets
Q.1) India has seen a rapid growth in industrial
development with the launch of ‘Make in India’ campaign lead by Hon. Prime
Minister. Grabbing this opportunity many companies started the business with
rapid growth and development. A company named M/s. Galaxy Industries in the
business of Textile consults you for helping them to raise capital. The company
requests you to advise them on different mechanisms by which company can raise
money in the primary market? (10 Marks)
Q.2) What do you mean by Mutual Funds and explain the
structure of mutual funds in detail? (10 Marks)
Q.3 a) Mr. A wanted to purchase foreign currency.
Explain the participants that are involved from whom Mr. A can purchase the
foreign exchange (5 Marks)
Q.3 b) Discuss the fund based services offered by
commercial banks with the help of suitable examples? (5 Marks)
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Marketing Research
1. You want to understand why imports of a product are
rising and want to use expert opinion. Explain how you may use multi-round
Delphi method. Explain the meaning of Focus groups. (10 marks)
2. You want to do sampling of consumers of cake in
Chennai. What could be your sampling plan? (10 marks)
3. You want to know whether the demand of a particular
cold drink is dependent on age and/or location of shop.
(a) What questions will you ask to capture the demand?
(5 marks)
(b) What questions will you ask to understand the
determinants of demand in the case? (5 marks)
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Project
Management
1. A
satellite assembly project in Europe involved representatives, engineers &
scientists from 8 different countries. The manufacturing & sourcing of
various components occurred at 8 different locations. The project was supposed
to have been executed in 4 years & yet in the final 4th year of its
completion, several locations reported manufacturing issues at their end due to
which the assembly could not be done in time. What do you believe could be
reasons behind this project failure?
(10 marks)
2. In
the past few months, the demand pattern for a project is as follows: -
(10
Marks)
|
Month
|
1
|
2
|
3
|
4
|
5
|
6
|
|
Demand (in lakhs)
|
15
|
17
|
21
|
25
|
29
|
32
|
Using
the formula, how do you estimate the demand for month 7 using a two month
moving average method? Also, find out the forecast for month 7 using
exponential smoothing method with a smoothing constant of 0.8. Amongst these
two methods which one would you suggest & why?
Q3 a)
You are the CEO of Foxconn & you are invited to set up a Manufacturing unit
in India? Which parameters would you consider while choosing a plant location
in India? (5 marks)
Q3 b)
Construct a Gantt chart for an Infrastructure project with total time duration
of 12 months. You may consider any project example of your choice.
(5 marks)
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