Services Marketing - NMIMS Solved assignments 2025 Latest

 

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Services Marketing

Jun 2025 Examination

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

Q1. Imagine you are the marketing manager of a premium healthcare service provider offering specialized diagnostic services. Your organization wants to improve customer experience by enhancing service processes and integrating marketing communication strategies.    Your company has observed that many patients face difficulties in scheduling appointments, understanding the service process, and receiving timely updates about their reports. The management has decided to redesign the service process and introduce digital marketing communication to address these challenges.

As a marketing manager, apply your knowledge of Service Process and Marketing Communication to develop a strategy that will improve customer experience and streamline the service process. Your response should include:

a) How you would redesign the service process to enhance customer convenience.

b) The role of marketing communication in ensuring customer engagement and satisfaction. (10 Marks)

Q2. Neha is an entrepreneur who has recently opened a luxury spa and wellness center in a metropolitan city. She wants to ensure that her business stands out in the competitive market. To achieve this, she needs to develop a strong service marketing strategy using the 7Ps of service marketing.

As a marketing consultant, apply the 7P framework to Neha’s spa and wellness center. Provide specific strategies for each component to help her enhance customer experience and brand positioning. (10 Marks)

Q3 (A)  How has Airbnb developed a strong global brand in the service industry? Discuss the key branding strategies it uses. (5 Marks)

Q3 (B) How does Zomato use digital marketing communication strategies to engage customers and enhance service experience? (5 Marks)

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Service Operations Management - NMIMS Solved assignments 2025 Latest

 

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Service Operations Management

Jun 2025 Examination

 

 

Q1. Service Sector organisations (for instance: BPO/ Education/ Hospitality) have direct interaction with the customers wherein they face some typical challenges like understanding their individual needs from the services which are intangible in nature. The service providers thus face a lot of similar challenges. Analyze these challenges faced by service operations managers in the service sector as compared to the manufacturing sector. (10 Marks)

 

 

Q2. Analyze the challenges faced by service operations managers in the IT sector, especially in the Post-Covid scenario where work from home has become a new norm; and propose solutions to these challenges. (10 Marks)

 

 

 

 

Q3 (A). The Education sector has seen exponential growth in recent years with multiple Social media platforms contributing to access to huge amount of educational content sitting in the confines of one’s home.

Evaluate the impact of technology on service operations management in the education sector, highlighting methods and tools available to the various stakeholders in the sector. Cite real scenario examples as suitable (5 Marks)

 

 

Q3 (B). Analyze the importance of service operations management in ensuring quality service delivery in the education sector; suggesting different ways to implement quality educational practices citing some real examples of quality educational practices that you have come across in recent times (5 Marks)

 

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Sales Management - NMIMS Solved assignments 2025 Latest

 

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Sales Management

Jun 2025 Examination

 

 

Q1. Rajiv, the Sales Director at Prime Electronics, is preparing the annual sales budget for the upcoming financial year. He must allocate funds across different sales activities, including promotions, sales team incentives & distribution costs, while ensuring profitability. What key factors should Rajiv consider while preparing the sales budget & how can he ensure it aligns with the company's revenue goals? (10 Marks)

 

Q2. Amit is a sales executive at an insurance company, responsible for selling customized insurance plans to clients. He notices that many potential customers hesitate to purchase due to confusion about policy benefits. How can Amit effectively use personal selling to address customer concerns & close more deals? (10 Marks)

 

 

Q3(A). Vikram is the Regional Sales Manager for a popular FMCG brand specializing in snacks & beverages. His team covers a large, diverse area with both urban & rural markets. Vikram has noticed that some territories are underperforming, while others have overlapping routes that lead to inefficient coverage & missed opportunities. To improve sales, he needs to redesign the sales territories & create an effective route plan. Vikram considers several criteria, such as market potential, customer density & travel time, to ensure balanced workloads for his sales team. Additionally, he is exploring different methods for designing these territories to ensure full coverage & minimal overlap. Finally, he wants a route plan that allows each salesperson to cover their assigned territory efficiently without redundancy.

What criteria should Vikram use when designing his sales territories to ensure balanced coverage and maximize efficiency? (5 Marks)

 

 

Q3(B). Vikram is the Regional Sales Manager for a popular FMCG brand specializing in snacks & beverages. His team covers a large, diverse area with both urban & rural markets. Vikram has noticed that some territories are underperforming, while others have overlapping routes that lead to inefficient coverage & missed opportunities. To improve sales, he needs to redesign the sales territories & create an effective route   plan. Vikram considers several criteria, such as market potential, customer density & travel time, to ensure balanced workloads for his sales team. Additionally, he is exploring different methods for designing these territories to ensure full coverage & minimal overlap. Finally, he wants a route plan that allows each salesperson to cover their assigned territory efficiently without redundancy.

Suggest an effective method Vikram could use to design these territories & plan routes that improve coverage & minimize travel time. (5 Marks)

 

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Research Methodology - NMIMS Solved assignments 2025 Latest

 

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Research Methodology

Jun 2025 Examination

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

Q1. Organic Tattva is conducting an market survey to analyze customer behavior for their    newly launched organic products    (visit:

https://organictattva.com/?gad_source=1&gclid=CjwKCAiAw5W-BhAhEiwApv4goIk7DT9YISO97F7TyXm3JIn92jFB4fJ9tykLXpzzCFPLRb8ajj rUYxoCFI4QAvD_BwE).

As a market researcher, develop the broad problem area, research questions, and interview questionnaire.  (10 Marks)

 

 

Q2. What is a moderating variable? How a mediating variable is different from moderating variable? Develop a conceptual model by analyzing literature to show the relationship of mediating and moderating variable. (10 Marks)

 

 

Q3A. How can the hypothetico-deductive method be applied to solve a complex business problem, and what are the potential challenges in its application?  (5 Marks)

 

 

Q3B. Hypothesis:

"Consumers' preference for Campacola over global brands (e.g., Coca-Cola, Pepsi) is significantly influenced by nostalgia and affordability rather than taste and health benefits."

Survey Question to Test This Hypothesis:

Q: What is the primary reason you would choose Campacola over other soft drink brands? (Select the most important factor)

- ? Nostalgia (childhood memories, brand heritage)

- ? Affordability (lower price compared to Coca-Cola/Pepsi)

- ? Taste (unique flavor profile)

- ? Health benefits (less sugar, natural ingredients)

- ? Indian-origin brand preference

- ? Other (please specify):    

You have to choose, examine and elaborate on one of the options/factors given in the survey question.   (5 Marks)

 

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Quantitative Methods - I - NMIMS Solved assignments 2025 Latest

 

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Quantitative Methods - I

Jun 2025 Examination

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

Q1. From a large batch of batteries, a sample of size 50 is drawn. The average lifespan of the batteries is 1200 hours with a standard deviation of 200 hours.

1. Find the probability that the mean lifespan of the sample is less than 1150 hours. (3 Marks)

2. Calculate the 95% confidence interval for the sample mean lifespan. (4 Marks)

3. Discuss the effect of increasing the sample size to 100 on the standard error and the probability calculation. (3 Marks)

(10 Marks)

 

 

Q2A. A deck of cards contains 10 red and 6 black cards. If two cards are randomly drawn without replacement, what is the probability that both cards drawn are black?

What is the probability that at least one of the two cards drawn is red?   Total 5 Marks

 

 

Q2B. A milling machine is set to produce rods that have an average length of 15.00 cm. The machine is known to have a standard deviation () of 0.3 cm. The customer specifies the rod length to be within 14.80 cm and 15.20 cm. What is the acceptance percentage given the setting and age of the machine (age determines the standard deviation)? (5 Marks)

 

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Project Management - NMIMS Solved assignments 2025 Latest

 

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Project Management

Jun 2025 Examination

 

 

Q1. Discuss the role of a project manager in ensuring the successful completion of any project. In addition to conceptual details, support your answer with atleast two real examples/references of any recent projects (For instance a township, metro project, etc)  (10 Marks)

 

 

Q2. In the post Covid scenario (considering the gap in business cycles), firms had to reschuled project deadlines and relook at the cost repurcussions due to the delays. Taking an instance of a project of your choice (say a real estate project or a software development) explain the significance of the 'triple constraints' in project management and how they impact project success. (10 Marks)

 

 

Q3A. Business have become global in the last couple of decades. For instance players like Boeing adapt concurrent engineering to develop aircrafts by simultaneously sourcing from several suppliers across the globe. As a result coordination cannot be awaiting feedback in a sequential flow, rather has to be escalated simultaneously. In these kind of situational context, discuss how can project management software enhance the efficiency of managing complex projects, and what factors should be considered when selecting such software? (5 Marks)

 

 

Q3B. Business have become global in the last couple of decades. For instance players like Boeing adapt concurrent engineering to develop aircrafts by simultaneously sourcing from several suppliers across the globe. As a result coordination cannot be awaiting feedback in a sequential flow, rather has to be escalated simultaneously. In these kind of situational context, critically assess the importance of stakeholder management in project success and how it can be integrated into the project management process.   (5 Marks)

 

 

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Procurement Management - NMIMS Solved assignments 2025 Latest

 

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Procurement Management

Jun 2025 Examination

 

 

Q1. BuildLink Solutions is a medium-sized construction procurement firm specializing in sourcing raw materials, equipment, and services for infrastructure and real estate projects. The company recognizes the potential benefits of adopting e-procurement strategies to enhance efficiency, reduce costs, and streamline supplier collaboration. However, it faces challenges in understanding the evolution of e-procurement, establishing effective pricing models, integrating digital catalogs, and leveraging online bidding platforms. Describe the evolution of e-procurement, including its various stages and technological advancements. Also, explain how understanding this evolution can help BuildLink Solutions develop a robust e-procurement strategy to optimize operations, enhance transparency, and improve supplier relationships. (10 Marks)

 

 

Q2. GreenPower Inc. is a renewable energy company specializing in large-scale solar power projects, frequently partnering with government agencies to develop sustainable energy infrastructure. The company faces challenges in devising effective pricing strategies, managing government influences on pricing, and mitigating risks related to contract cancellations due to unforeseen circumstances. Recommend strategies for GreenPower Inc. to manage and negotiate government impacts on pricing while fostering a fair and collaborative relationship. Additionally propose a comprehensive contingency plan along with specific contractual clauses that GreenPower Inc. should include in its agreements to minimize risks associated with contract cancellations and unexpected project disruptions. (10 Marks)

 

 

Q3 (A). FashionForward Inc. is a multinational fashion brand that sources fabrics, accessories, and production services from diverse international markets for its manufacturing operations. The company is committed to maintaining high ethical standards and complying with global legal regulations in its procurement processes. However, the purchasing department faces complex challenges regarding the legal authority and responsibilities of purchasing managers, along with navigating international buying ethics and contract law. Explain the legal authority and responsibilities of a purchasing manager and discuss the importance of ethical considerations in global sourcing decisions for FashionForward Inc. (5 Marks)

 

 

 

Q3 (B). Describe different methods of global sourcing that FashionForward Inc. can adopt to procure materials and services from international suppliers, and outline the factors they should consider when evaluating potential global suppliers.  (5 Marks)

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