Customer Relationship Management - NMIMS MBA Solved Assignments Latest - Macrh -April 2022

 

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Customer Relationship Management

 

 

1. Coral Reefs Hotel & Resorts have been characterized by insufficient customer -oriented services. As a Relationship Manager of the group, suggest two short term and two long term strategies to enhance the customer focus thus improving the loyalty.

Answer 1.

Introduction

As a relationship manager of the group named coral reefs motel and motel, which has already been characterized as having insufficient purchaser-orientated offerings, I want to implement short-term and long-term strategies to beautify the client's cognizance. The connection supervisor also desires to improve the

 

2. Campaign management solutions in CRM is an efficient way to manage marketing plans and help effectively measure the success of the campaigns. Discuss the strategic execution of campaign management.

Answer 2.

Introduction

There are campaign management solutions in CRM that are efficient to manage marketing plans and help degree effectively the achievement of the campaigns. The strategic execution of campaign management may be discussed in the next part. It’s a process that permits creating and executing advertising and marketing techniques. Defining the gadget is the first step of appearing an approach to marketing campaign control. The designs are needed to be first operational zed and then finished. In theory, it sounds easy; however, making it in practice isn't that easy. There

 

3. EVENT MANAGEMENT AT KELLER AND HECKMAN

Keller and Heckman are a US-based legal firm. Seminars are a key component of Keller and Heckman’s brand development, lead generation and client-retention strategies. The seminar team, consisting of two full-time and one part-time employees, conducts approximately ten events each year for a total of 350 attendees drawn from both existing and potential clients. The seminar team was tasked with growing seminar attendance, but was using manual systems for event planning, marketing, registration, and payment. Some 40 per cent of event coordinator time was spent registering attendees for events alone, and, given the team’s inability to process credit card payments, they decided to invest in technology to support the event calendar.

Having chosen an event management solution, Keller and Heckman first redesigned its event websites. Each event website and registration page are now paired with a custom event header, complete with the firm’s logo. The seminar team began to promote early bird and last chance specials with customized emails, encourage attendees to share events with them contacts, and send automated invitation reminders. Event-specific websites provide details such as event fees and discounts, the agenda and hotel/room block information. The event management application enables the team to take credit card payments and make automated refunds if necessary. This has improved the registrant and attendee experience and freed the events team from fielding repetitive questions and manual fee processing, so they can focus on other key event deliverables and business development.

The software application has halved the time it takes to manage registrations, and the  application’s budget module makes the costing process easier. The event management  functionality has resulted in significant lifts in attendance due to the team’s ability to reach more people and the easy registration process.

 

a. Discuss the operational strategies adopted by Keller and Heckman.

b. Evaluate the strategies used by Keller and Heckman to improve the operational efficiency of the seminars.

Answer 3(a).

Introduction

The operations strategy used by Keller and Hackman is using virtual advertising and customer-driven operational device for the technique to ensure they reach more and more customers. Modern technologies have helped them ensure that they can process a wide variety of clients

Ans 3(b).

Introduction

The event management organization's approach is one of the best viable ways to cope with the problem that is being faced with the aid of Keeler and Hackman. This ensures a correct virtual answer for their troubles that could provide higher customer support.

 

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Cost & Management Accounting - NMIMS MBA Solved Assignments Latest - Macrh -April 2022

 

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Cost & Management Accounting

April 2022 Examination

 

Q1. Department A's manager wishes to apportionment the indirect expenses identifiable with department A to all the organization's other departments. However, the managers of other departments opine that the indirect expenses allocated to department A cannot be apportioned to other departments. Elucidate the terms ‘allocation and apportionment’ and bring out the differences between them to department A’s manager. Also, provide five examples of cost items to the manager suitable for apportionment and their respective basis of apportionment. Identify if department A's manager was correct. (10 Marks)

 

Ans 1.

Introduction:

After all, objects have been as they should be collected beneath appropriate account headings, the subsequent step is to allocate and apportion such prices to cost centers. That is also known as overhead departmentalization. The exercise of associating overhead production expenses with separate production/service

 

 

 

Q2. Plyway manufactures and sells wooden chairs. The chief accountant of the entity is contemplating whether to follow marginal costing or absorption costing for preparing the profit statement. Explain any three advantages of marginal and absorption costing to the chief accountant. Also, try to bring out three differences between marginal and absorption costing to make a choice easy for the chief accountant. If the chief accountant prepares the profit statement for internal decision-making purposes, which of the two methods should she follow? (10 Marks)

 

Ans 2.

Introduction:

Marginal costing and absorption costing are two exclusive strategies for inventory valuation. Marginal costing is a method in which the variable costs are handled as product prices, and the ongoing expenses are handled as period costs. In Marginal costing, the handiest variable prices incurred via the organization are implemented to the inventory. In assessment, the organization's variable and glued costs are carried out to the stock in absorption costing.

 

Q3. Framers is in the business of trading in frozen mango pulp tins. It always maintains more inventory than required and incurs huge holding (carrying) costs. It wishes to know the ideal quantity of inventory to be ordered that would minimize the ordering and holding costs. It provides the following information:

 

a. Annual requirement 30,000 packets; cost of one packet is ₹1200; ordering cost is ₹3,240 per order and holding cost is 5 percent. Compute the economic order quantity. (5 Marks)

 

Ans 3a.

Introduction:

The extraordinary order amount for an employer to acquire to reduce stock expenses such as holding charges, shortfall costs, and order fees is the financial order amount (EOQ). Demand, ordering, and retaining costs are assumed to be consistent in the calculation. Ford W. Harris

determines the acceptable number of units to reserve such that the cost is minimum and the quantity of units is optimal.

 

Qb. What is the total inventory cost if the company has been ordering 2,500 packets with every order? Would the total inventory cost be higher or lower than the EOQ? (5 Marks)

 

Ans 3b.

Introduction:

The stock price is described as the overall value a firm incurs while preserving stock. It is commonly one of the maximum essential variables in a corporation's performance. Financing, system, labor, shielding measures, coverage, handling, obsolescence, pilferage losses, and the opportunity cost of coping with stock are all factors of inventory value manipulation. The overall value of keeping stock is the sum of these components. Stock charges, which are defined

 

 

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Corporate Finance - NMIMS MBA Solved Assignments Latest - Macrh -April 2022

 

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Corporate Finance

April 2022 Examination

 

 

Q1. The capital structure of ABC Pvt. Ltd is as follows:

Equity share capital (each share of Rs. 10) = Rs. 10, 00,000

Debentures with a coupon rate of 9.5% = Rs. 8, 00,000

Reserves and surplus = Rs. 7, 00,000

Revenue from the business activities for the company is Rs. 1.50 crores. Its variable cost is 8% of the revenue; fixed operating cost is Rs. 48 lakhs, and the company pays income tax at a rate of 25%.

a. Calculate financial leverage, operating leverage, and combined leverage for the company.

b. Determine the likely level of EBIT for EPS of (i) Rs. 20, (ii) Rs. 30, and (iii) Rs. 45 

Introduction:

EBIT stands for earnings before interest and taxes and measures an organization's profitability. Sales minus charges, without taxes and interest, are EBIT. Operational earnings, operating profit, and profit before interest and taxes are all terms used to explain EBIT. EBIT (income before interest and taxes) refers to a company's internet profits earlier than deducting earnings tax and interest prices. EBIT is a metric for studying a company's fundamental operations without considering

 

 

Q2. The equity shares of a publicly-traded company are priced at Rs. 450 with a P/E (Price to Earnings) ratio of 15. The announces a dividend of Rs. 9 per share. The company's shareholders expect the dividend to grow at a rate of 6% every year, and the cost of equity for the company is 15%. According to the dividend relevance approach suggested by Walter and Gordon, what would be the impact of dividend announcement on the market price of the shares of the company if the required rate of return for investors is (i) 12%, (ii) 15% and (iii) 18%. (10 Marks)

Introduction:

A dividend is a payment made with the aid of an organization to its stockholders. When an organization makes earnings or has a surplus, it could distribute a portion of that income to shareholders. Any money that isn't always dispersed is re-invested inside the corporation. The Gordon growth model (GGM) is used to calculate a stock's intrinsic value primarily based on a chain of dividends that upward push at a consistent pace inside the future. It is a commonplace and fundamental dividend bargain model choice (DDM). The GGM solves for the current price

 

 

Q3. A manufacturing company forecast that it will likely sell 6,00,000 units for the year 2021. The processing cost of an order is Rs. 150, and the carrying cost per inventory unit is Rs. 12. The lead time of an order is eight days.

a. What would be the economic order quantity (EOQ) and re-order point assuming 300 days in a year. (5 Marks)

Introduction:

The purchase order amount for replenishment that minimizes universal stock costs is the EOQ. When the inventory level reaches the reorder factor, the purchase order is activated. The EOQ is estimated to reduce the number of expenditures, including buying prices (which may include quantity discounts), stock maintaining costs, ordering costs, and so on. Order quantity

 

Qb. The company implements business process reengineering, which results in a reduction of 20% in the cost of an order, 10% in carrying cost per unit of inventory, and 25% in the lead time of order. What would be the new EOQ and re-order point? (5 Marks)

Introduction:

The reorder point (ROP) is the inventory level that causes a movement to refill that stock inventory. It is the minimal amount of an object that a corporation has available so that after the stock goes below that degree, the item should be reordered. It's usually estimated as the projected

 

 

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Consumer Behaviour - NMIMS MBA Solved Assignments Latest - Macrh -April 2022

 

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Consumer Behaviour

April 2022 Examination

 

 

 

 

Q1. You are into selling of  home furnitures. Discuss how will  you implement various marketing management philosophies with relevant examples     (10 Marks)

 

ANSWER 1.

Introduction

Each company has a distinct vision for manufacturing, selling, and promoting its products. This is their business control philosophy or invents, promotes, and promotes their merchandise. An advertising management philosophy or how a company will create, promote, and sell its products is, for example, a corporation that produces high-quality baseball caps that promote properly and invests a lot of money in producing

 

 

Q2. You are a HUL brand manager for Sunsilk shampoos. Explain how will you use the ELM  (Elaboration  likelihood  model)  to  understand  the  consumer  choices  and preference for the said product category    (10 Marks)

ANSWER 2.

Introduction

The Elaboration likelihood model (ELM), a dual machine concept encompassing the converting of attitudes and behavior, represents persuasion. By the date of view, persuasive arguments build and strengthen attitudes. When people are given knowledge, the styles show that the method is at a particular level. This relates to an individual's endeavor to evaluate, consider, be given, or reject a message. By the version, that is viable in a few respects. The strive stage is most possibly low or high. Following that, the degree of elaboration determines whether the message is handled

 

 

 

Q3. You are into marketing of credit cards. Explain how will you use classical conditioning, for increasing the effect of conditioning on consumers.

a. with stimulus repetition              (5 Marks)

b. with stimulus generalization      (5 Marks)

 

ANSWER 3a.

Introduction

One of the handiest tools within side the branding, advertising, and advertising and marketing toolkit is psychology, and they have a look at human and consumer behavior. It would additionally help groups in attractive to the proper goal marketplace, persuade that target marketplace to accumulate products and services, and help manufacturers increase good-sized,

 

 

Answer 3b.

Introduction

In vast terms, stimulus generalization refers to someone's tendency to reply within side an equal manner to the conditioned stimulus and further stimuli, which might be comparable. While the contrasts among various stimuli are not apparent to the individual, stimulus generalization

 

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Compensation and Benefits - NMIMS MBA Solved Assignments Latest - Macrh -April 2022

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Compensation and Benefits

April 2022 Examination

 

 

 

Q1. Describe what compensation is and give at least three examples of core compensate practices followed in organizations.   (10 Marks)

Answer 1.

Introduction

Repayment can be described as the systematic technique carried out by way of any employer towards its employees inside the manner of presenting some financial fee in alternate for the work they're doing for the organization. There are numerous methods via which any employee of an organization can reap this repayment, including task performance, job delight, and recruitment support. Numerous different matters may be defined further, like how the compensation is used and the kinds

 

 

Q2. Explain how internally consistent compensation systems and competitive strategy relate to each other. Explain the basic building blocks of compensation system.  (10 Marks)

Answer 2.

Introduction

The internally consistent compensation structures can help achieve competitiveness inside an organization's market. These two techniques are related to every different, and many companies have carried out those strategies simultaneously and have excellent results similarly. There are many basic building blocks or repayment systems included, which might be mentioned in the next part of this answer. Within the internally regular repayment device, it gives fairness, which can be similarly defined as the cost earned through funding. The companies need constant inner

 

Q3. As the Office Manager at Custom Carpet Cleaning, Bob Huffman must handle a wide range of responsibilities. As the company has grown to over fifty employees, the human resource management practices of the company have become a more significant part of his role. Bob has had little formal education or training in human resources management, but works hard to ensure that the company manages its’ staff effectively. With a new fiscal year approaching, Bob is examining many aspects of the company’s budget. As he reviewed the payroll budget, he noted some wide variations in pay rates of the carpet cleaners across the company’s seven locations. He also noted that some of the pay rates seemed to be higher than what the competition pays. Pay rates and pay increases are determined at each location by the local supervisor and as a result, there is not consistency in the company’s pay practices. Some of the pay differences may be justified. Different locations work on different types of assignments and the jobs the carpet cleaners do may be different. For example, some locations work primarily at residential clients. Cleaners at these locations work directly with the clients and need strong sales and customer service skills in addition to carpet cleaning skills. Whereas locations that work primarily on commercial property have very little client contact, but they face tougher cleaning challenges and must have stronger technical skills. However, Bob does not have a good understanding of which locations have which kinds of responsibilities. He has done some research online and believes that a good starting point for examining the company’s compensation practice would be to conduct a job analysis and create written job descriptions. Based on what he learned through his research, he has decided to create a questionnaire to complete the job analysis process and he will ask one cleaner from each location to complete it. The questionnaire asks the employee to explain the tasks they complete and how they complete them. It also asks the employee to describe any equipment used. Bob plans to use the information collected in the questionnaires to create written job descriptions. Once he has the job descriptions complete, he will use them to help determine if internal pay rates are consistent and if the company is paying competitively in the market.

a. Which job evaluation technique do you think Bob should use when he gets to that step? Why?   (5 Marks)

b. Make a final recommendation. What should Bob's approach be (market meet, market lag, market lead)?  (5 Marks)

Answer 3a.

Introduction

Task evaluation strategies may be explained as the manner this is used by organizations to make sure that the exceptional work that is being finished is up to the standard. The primary problem inside the bob situation is that many employees are not centrally dealt with, and raises are given

 

Answer 3b.

Introduction

The final recommendation needs to be furnished by BOB desires to make sure that there are techniques required to be made certain that the suggestion that the technique is with marketplace lag. This procedure helps ensure that there's proper cash flow and that there is the right business

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Commercial Banking System and Role of RBI - NMIMS MBA Solved Assignments Latest - Macrh -April 2022

 

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Commercial Banking System and Role of RBI

April 2022 Examination

 

 

Answer 1.

Introduction

The Reserve bank of India uses monetary policy to maintain inflation in looking at even as selling economic growth. A 125-basis factor repo rate drop by way of the Reserve bank of India in 2015 will probably result in reduced lending and deposit prices from banks. During a repo, the RBI sells securities, repurchasing them at a predetermined fee. To get cash from the RBI, the central bank repurchases

 

Answer 2.

Introduction

The Basel Committee on Bank Supervision proposed global banking regulations known as Basel II to harmonize international banking laws. Additional standards for minimal capital necessities have been introduced through Basel II and described transparency necessities for banks' capital adequacy exams below Basel II. The number one distinction between Basel II and Basel I is that Basel II includes the credit risk of property held by financial institutions in calculating regulatory capital ratios. Worldwide banking policies primarily based on the three primary pillars of modest

Answer 3a.

Introduction

 

The capability of a bank to manage risk has a sizeable effect on the choices made by traders. With the enormous size of some banks, overexposure to chance can result in bank collapses that damage tens of millions of people. Governments should better understand the risks of banks if they're to inspire conservative management and decision-making.

 

Answer 3b.

Introduction

Risky decisions like cutting back at the range of branch locations XYZ bank takes must now not cross ignored. The bank has no longer yet decided to close down all of its locations across the USA for that reason. Making ready for a discussion of the issue requires knowledge of its

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Cloud Computing - NMIMS MBA Solved Assignments Latest - Macrh -April 2022

 

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Cloud Computing

April 2022 Examination

 

Q1. You are invited by the Government of Kazakhstan to advise on deployment of cloud for Government-to-Citizens (G2C) services. The Government is very keen to reduce the total cost of ownership and increase scalability of its e-governance infrastructure. As such, it is evaluating the use of cloud and the right choice for the deployment model. You have been asked to provide a brief report explaining pros and cons of each cloud deployment model for e-governance systems in Kazakhstan.        (10 Marks)

Ans 1.

Introduction

With the advent of the internet, much of the lives of human beings have been modified for the best. There has been an alternative within the manner humans work and have interacted. Such changes in the humans approach notably impact the operating of the corporations and the government. Cloud computing

 

 

 

Q2. Academy Edutech is a startup being incubated at IIT Delhi. It offers K12 e-Tutoring via cloud. Being a startup, it is unable to afford its own data center and is considering commercially available technology platforms for cloud computing. Specifically, it is evaluating (a) the Cloud Deployment Model and (b) Cloud Service Provider. You are invited to provide a comparison of these choices and recommend the most suitable combination for them. You may get more details by visiting the web site of CSP firms or you can make your own assumptions.    (10 Marks)

Ans 2.

Introduction

The arrival of contemporary technology has been an extra widespread push toward virtual learning and far off getting to know. Both of them are feasible with the help of the IT structures. Cloud-based systems have made such activities viable and treasured. Cloud is a technological advent that enhances the possibilities for change for the users. The requirements of a business can be managed more efficiently with the use of cloud computing. Inside the subject of schooling, cloud-based processes have been on the rise. It is not best for the students who

 

Q3. The Top Management of Chettinad Spices is meeting to discuss their plan for a New CRM Solution. Both the COO, Mr. Senthil and the VP of Sales, Mr. Menon are of the strong opinion that the company should implement a Custom On-Premise CRM solution to be developed by the company’s regular IT Partner. On the other hand, both, Mr Naidu, the CIO and Ms Bajwa, CFO are keen to move to a cloud Cloud-based SaaS CRM solution. The debate is getting heated as Ms Bajwa also recalled past IT system implementation failures.

a. What arguments can Mr. Senthil make in favor of in-house CRM implementation? (5 Marks)

b. What arguments can Mr Naidu make in favor of a Cloud-based SaaS CRM solution? (5 Marks)

Ans 3a.

Introduction

While looking forward to implementing CRM inside an organization, the technologies alone could no longer decide the corporation's success. It requires the obligations related to a selected undertaking to be assigned to the proper team. With the in-residence implementation of cloud-based CRM, it will become drastically less challenging to broaden skills. Subsequently,

 

Ans 3b.

Introduction

SaaS-primarily based CRM affords a move-to platform on the infrastructure of the cloud spaces that can help a business venture manage their interactions with their customers better. The sales can also be higher addressed with the help of it. Consequently, Mr. Naidu has given you his

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