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INDIAN
SCHOOL OF BUSINESS MANAGEMENT AND
ADMINISTRATION
AN ISO 9001:2015 CERTIFIED INTERNATIONAL
B-SCHOOL
Name:
Marks:
80
Course: Masters in Business
Administration (MBA 4 Sem)
Subject: Marketing Management
Answer the following question.
Q1. Explain Types of advertising.
(10marks)
Answer: Advertising is a form of communication that aims to persuade an
audience to buy or take some action upon products, services or ideas. There are
various types of advertising that businesses and marketers can use to reach
their target audience. Here are some of the most common types of advertising:
- Print Advertising: This type of advertising is published in
newspapers, magazines, brochures, flyers, and other printed media. Print
advertising is a traditional form of advertising and can be a great way to
reach a specific demographic audience.
- Broadcast Advertising: This type
Q2. What is Inventory Management?
(10marks)
Answer: Inventory management is the process of tracking and controlling
a company's inventory of goods and materials. It involves keeping track of
inventory levels, monitoring sales trends, and ordering or producing new stock
to meet demand. Effective inventory management is essential for ensuring that a
company has the right amount of inventory at the right time to meet customer
demand while minimizing waste and cost.
Here are some key aspects of
inventory
Q3. Explain Promotion to the
Dealer: Its demerits. (10marks)
Answer: Promotion to the dealer, also known as trade promotion, is a
marketing strategy that aims to incentivize retailers and distributors to sell
a company's products. This type of promotion typically involves offering
discounts, rebates, or other incentives to encourage dealers to purchase and
sell a company's products.
While promotion to the dealer can be an effective way to increase sales
and build relationships with retailers and distributors, it also has some
potential demerits, including:
- Cost: Trade promotions can be costly, particularly if a
company offers significant discounts or incentives to dealers. This can
Q4. What is Audio-visual Medias
of Advertising? (10marks)
Answer: Audio-visual media of advertising refers to the use of audio and
visual elements, such as sound and video, to promote a product, service, or
brand. It is a popular form of advertising because it can be highly engaging
and memorable, and can convey a lot of information in a short period of time.
Here are some examples
Q5. Explain the terms Product
Item and Product Line in the context of Product Mix. Why and how product mix is
changed?(10marks)
Answer: In marketing, a product mix refers to the total range of
products that a company offers for sale. The product mix is made up of various
product lines, which can be broken down into individual product items. Here are
some definitions of these terms:
- Product Item: A product item is a specific version of a product
that is offered for sale. For example, a car company may offer a product
line of SUVs, and within that product line, there may be specific product
items such as
Q6. Advertisement expenses are
usually wasteful, with no guarantee of enhanced sales or higher loyalty from
among the target audience” .Do you agree with this statement ?Present your view
– point.(10marks)
Answer: I disagree with the statement that advertisement expenses are
usually wasteful, with no guarantee of enhanced sales or higher loyalty from
among the target audience. While there is no guarantee that advertising will
always result in increased sales or loyalty, it is a crucial tool for
businesses to promote their products or services and communicate with their
target audience. Here are some reasons why I disagree with
Q7. Discuss the role &
importance of physical distribution in the consumer products marketing. (10 marks)
Answer: Physical distribution, also known as logistics, plays a crucial
role in the marketing of consumer products. It involves the planning,
implementation, and control of the movement of products from the manufacturer
to the end consumer. Here are some of the key roles and importance of physical
distribution in consumer product marketing:
- Cost control: Physical distribution helps to control costs
associated with the transportation and storage of products. By optimizing
the logistics process, businesses can reduce transportation costs, storage
costs, and inventory carrying costs, leading to increased profitability.
Q8. Give the steps in launching a
new product. Also give various methods of test marketing a new Product. (10marks)
Answer: Launching a new product can be a complex process that involves
careful planning, market research, and strategic decision-making. Here are the
steps involved in launching a new product:
- Idea generation: The first step in launching a new product is
to generate ideas. This can be done through brainstorming, market
research, or by identifying gaps in the market.
- Concept development and
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id
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or
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