MCA2020- ADVANCED DATA STRUCTURE

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ASSIGNMENT

PROGRAM
MCA(REVISED FALL 2012)
SEMESTER
SECOND
SUBJECT CODE & NAME
MCA2020- ADVANCED DATA STRUCTURE
CREDITS
4
BK ID
B1476
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q. 1. Define Modularity and explain its need in computer programs


Answer: Modularity is one measure of the structure of networks or graphs. It was designed to measure the strength of division of a network into modules (also called groups, clusters or communities). Networks with high modularity have dense connections between the nodes within modules but sparse connections between nodes in different modules. Modularity is often used in optimization methods for detecting community structure in networks. However, it has been shown that modularity suffers a resolution limit and, therefore, it is unable to detect small communities. Biological networks, including animal brains, exhibit a high




Q. 2. Define Queue and explain how we can implement the Queue.

Answer:In general, a queue is a line of people or things waiting to be handled, usually in sequential order starting at the beginning or top of the line or sequence. In computer technology, a queue is a sequence of work objects that are waiting to be processed.A queue is also known as a FIFO, which stands for first in first out. It is a container with only three operations: enqueue, dequeue, first and empty.






Q. 3. List the Advantages and Disadvantages of Linear and linked representation of tree.


Answer:Binary tree traversal is defined as a process of visiting all the nodes in the binary tree once. The visit always starts from the root node.






Q. 4. List and explain any Five types of graph.

Answer:Graphs are picture representatives for 1 or more sets of information and how these visually relate to one another. There are many types of charts and graphs of varied complexity. For almost any numerical data set, there is a graph type that is appropriate for representing it. Graphs help you present data in a meaningful way. It is one thing to see a data listed on a page and it’s another to actually understand the details and trends of the data. A lot of the time, sets of data involve values in the millions or billions. This is far too many to print out in a magazine or journal article. Using a graph can help depict data and a well-made graph



Q. 5. Explain
1. Fixed block storage allocation.

Answer:Fixed-size blocks allocation, also called memory pool allocation, uses a free list of fixed-size blocks of memory (often all of the same size). This works well for simple embedded systems where no large objects need to be allocated, but suffers from fragmentation, especially with long memory addresses. However, due to the significantly reduced overhead this method can substantially improve performance for objects that need frequent allocation / de-allocation and is often used in video games.



2. Variable block storage allocation

Answer:In computer programming, an automatic variable is a local variable which is allocated and deallocated automatically when program flow enters and leaves the variable's scope. The scope is the lexical context, particularly the function or block in which a variable is defined. Local data is typically (in most languages) invisible outside the function or lexical context where it is defined. Local data is also


The term local variable is usually synonymous with automatic variable, since these are the same thing in many programming languages, but local is more general – most local variables are automatic local variables, but static local variables also exist, notably in C. For a static local variable, the allocation is static (the lifetime is the entire program execution), not automatic, but it is only in scope during the execution of the function.



Q. 6. What is the use of external Storage Devices? Explain any two external storage devices

Answer:In computing, external storage comprises devices that temporarily store information for transporting from computer to computer. Such devices are not permanently fixed inside a computer. Semiconductor memories are not sufficient to provide the whole storage capacity required in computers. The major limitation in using semiconductor memories is the cost per bit of the stored information. So to fulfill the large storage requirements of computers, magnetic disks, optical disks are generally used.

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MCA2050- COMPUTER ARCHITECTURE

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ASSIGNMENT

PROGRAM
MCA(REVISED FALL 2012)
SEMESTER
SECOND
SUBJECT CODE & NAME
MCA2050- COMPUTER ARCHITECTURE
CREDITS
4
BK ID
B1648
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q. 1. Explain the concepts of concurrent and parallel execution


Answer:When we talk about parallel programming, typically we are interested in reducing execution times by taking advantage of hardware’s ability to do more than one thing at once, whether by vectorization, instruction-level parallelism (superscalar architectures), or multiprocessing (multiple cores or processors). Parallel programming does not imply a particular programming model, and many techniques and languages for parallel



Q. 2. Explain the any five types of addressing modes.


Answer:To reference a large range of locations in main memory, a variety of addressing technique are used. The common addressing modes are:

·         Immediate
·         Direct
·         Indirect
·         Register



Q. 3. Describe the logical layout of both RISC and CISC computers


Answer:A computer with a large number of in­structions is classified as a complex instruction set computer, abbreviated CISC. In the early 1980s, a number of computer designers recommended that computers use fewer instructions with simple constructs so they can be exe­cuted much faster within the CPU without having to use memory




Q. 4. Explain the concept of branch handling. What is delayed branching?

Answer:The recent process of globalization and its development hit all the nations of the world for their rapid development of trade, commerce and industries. Branch, therefore, is the result of rapid growth of business in the world. Since, there is an international access to the trade and commerce, business undertakings are opening their establishment nationally and internationally in the different parts of the world. Whatever the business



Q. 5. Explain any five types of vector instructions in detail.

Answer:In computing, a vector processor or array processor is a central processing unit (CPU) that implements an instruction set containing instructions that operate on one-dimensional arrays of data called vectors. (Compare scalar processors, whose instructions operate on single data items.) Vector processors can greatly improve performance on certain workloads, notably numerical simulation and similar tasks. Vector machines appeared in the early 1970s and dominated supercomputer design through the 1970s into the



Q. 6. Write short notes on:

a) UMA:Uniform memory access (UMA) is a shared memory architecture used in parallel computers. All the processors in the UMA model share the physical memory uniformly. In a UMA architecture, access time to a memory location is independent of which processor makes the request or which memory chip contains the



b) NUMA: NUMA is an alternative approach that links several small, cost-effective nodes using a high-performance connection. Each node contains processors and memory, much like a small SMP system. However, an advanced memory controller allows a node to use memory on all other nodes, creating a single system image.

Non-uniform memory access (NUMA) is a


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ML0018 - Project Management in Retail

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ASSIGNMENT

DRIVE
SPRING 2015
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0018-Project Management in Retail
BK ID
B 1844
CREDIT & MARKS
4 Credits, 60 marks


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q. 1. What are the importance and difficulties associated with project management?

Answer:Project management is the process and activity of planning, organizing, motivating, and controlling resources, procedures and protocols to achieve specific goals in scientific or daily problems. A project is a temporary endeavor designed to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables) undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value. The temporary nature of




Q. 2. Write a note on organizational system for processing retail project proposals.

Answer: An organizational structure defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims.[1] It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment. An organization can be structured in many different ways, depending on their objectives. The structure of an organization will determine the modes in which it operates and performs. Organizational structure allows the





Q. 3. Discuss the financial compensation and rewards in relation to project human resource management.

Answer:Financial compensation refers to the act of providing a person with money or other things of economic value in exchange for their goods, labor, or to provide for the costs of injuries that they have incurred.

Kinds of financial compensation include:




Q. 4. Explain the idea of retail project formulation for franchise business.

Answer: For the franchiser, the franchise is an alternative to building "chain stores" to distribute goods that avoids the investments and liability of a chain. The franchisor's success depends on the success of the franchisees.Franchising is the practice of the right to use a firm's business model and brand for a prescribed period of time. The word "franchise" is of Anglo-French derivation—from franc, meaning free—and is used both as a noun and as a (transitive) verb. For the franchiser, the franchise is an alternative to building "chain stores"




Q. 5. “New ideas are fuel to any organization process”. Explain the Judgmental process in the light of the above statement.

Answer:Organizing, like planning, must be a carefully worked out and applied process. This process involves determining what work is needed to accomplish the goal, assigning those tasks to individuals, and arranging those individuals in a decision‐making framework (organizational structure). The end result of the organizing process is an organization — a whole consisting of unified parts acting in harmony to execute tasks to achieve goals, both effectively and efficiently.




Q. 6. Write short notes on:

a) Gantt Chart: A Gantt chart is a type of bar chart, adapted by Karol Adamiecki in 1896, and independently by Henry Gantt in the 1910s, that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Modern Gantt charts also show the


b) Fishbone Diagrams: A fishbone diagram, also called a cause and effect diagram or Ishikawa diagram, is a visualization tool for categorizing the potential causes of a problem in order to identify its root causes.

Dr. Kaoru Ishikawa, a Japanese quality control expert, is credited with inventing the fishbone diagram to help employees avoid solutions that merely address the symptoms of a much larger problem.

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ML0017- Mall Management

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ASSIGNMENT

DRIVE
SPRING 2015
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0017-Mall Management
BK ID
B 1843
CREDIT & MARKS
4 Credits, 60 marks


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q. 1. Explain how the demographic and technological changes have shared the pattern of developments of malls in the historical perspective.

Answer:Engineering, the systematic application of scientific knowledge in developing and applying technology, has grown from a craft to become a science in itself. Scientific knowledge provides a means of estimating what the behavior of things will be even before we make them or observe them. Moreover, science often suggests new kinds of behavior that had not even been imagined before, and so leads to new technologies. Engineers use knowledge of science and technology, together with strategies of design, to solve practical



Q. 2. How is online shopping different from shipping in person in a mall? What do you think are the advantages and disadvantages?

Answer:Shopping is done every day. You can always see people that go to the supermarket to shop for grocery items. You can always see people that go the wet market to buy fruits, vegetables and meat. You can always see people that go to the mall to shop for clothes and accessories. With these, businesses keep on creating or optimizing technologies to have a more efficient way of shopping. There are now credit cards, ATM cards, Net banking,









Q. 3. What are the factors a lessee and a lessor should be aware while signing an agreement?

Answer: The landlord and tenant relationship has its roots in Feudalism, a system of land use and ownership that flourished in Europe between the tenth and thirteenth centuries. Under feudalism land was owned and controlled by a military or political sovereign ruler. This ruler gave portions of land he or she owned to another person, called a lord. The lord, in turn, could allow another person, called a vassal, to use smaller portions of the lord's land. The vassal pledged allegiance and military or other service to the lord in exchange for the right to live and work on the land.




Q. 4. Explain Global brands, its benefits and variables.

Answer:A brand is a name, term, design, or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Pepsi which belongs to PepsiCo Inc.



Q. 5. Can bad tenant mix spoil the business of anchor tenant? Explain

Answer: When you are working with a tenant mix strategy or plan it pays to look at all the tenants and their lease structures as part of the process. Of concern or focus is the balance of lease expires and lease renewals that could conflict with each other. Add to that the variations to cash flow that they can create.  I like to put the lease expires and



Q. 6. “Risks need to be managed and reduced by the shopping mall officials”. In context of this statement, explain various issues which are taken care by officials.

Answer:Shopping centers come in various sizes, from small buildings with a few stores to huge malls which have numerous shops, food courts and even movie theatres. When the size of the shopping mall increases, the security concerns also increase. Malls hold high commercial valuebecause of the frequent flow of visitors. Hence, it becomes

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ML0016- Advertising Management and Sales Promotion

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ASSIGNMENT

DRIVE
SPRING 2015
PROGRAM
MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN – (SEM 2)
SUBJECT CODE & NAME
ML0016- Advertising Management and Sales Promotion
SEMESTER
4
BK ID
B1809
CREDITS
4
MARKS
60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1 Define Sales promotion. Explain the tools and techniques of consumer sales promotion.

Answer : Sales promotion
Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix).

Tools and techniques of consumer sales




2. Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

Answer : Meaning of DAGMAR approach
Advertising is a part of marketing sometimes avoided by small business as it can be perceived as costly, ineffective and only appropriate for large corporations. However an understanding of advertising models such as AIDA and DAGMAR can help any small business plan more effective advertising.
AIDA stands for Attention, Interest, Desire and




3. Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.
Answer : Three Main Advertising Objectives

Increasing Sales and Profits
One of the major objectives of advertising is to increase sales and profits. Some companies, like Internet businesses, only use advertising to apprise people about their products and services. These companies don't have sales departments. Hence, they can only sell products and earn profits if they are actively advertising. Some forms of



4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

Answer : Above-the-line
There are a number of approaches to promotion that are open to organisations. Above-the-line promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online media, television and cinema advertising.

As the fourth largest car company in the world, Kia is a big brand. It offers a range of products targeted at different market segments.kia-piccanto Above-the-line activities include adverts in the press. They also produce online banner




5. Explain Advertising standards council of India(ASCI)and also discuss the Forms of ethical violations in Advertising.
Answer : Advertising standards council of India(ASCI)
(ASCI) is a self-regulatory voluntary organization of the advertising industry.The Advertising Standards Council of India, ASCI founded in 1985. The three main constituents of advertising industry viz advertisers, advertising agencies and media came together to form this independent NGO. The aim of ASCI is to maintain and enhance the public's confidence in advertising. Their mandate is that all advertising material must be truthful, legal and honest, decent and not objectify women, safe for consumers - especially



6. Describe some of the strategies for effective marketing and advertising in rural market.

Answer : In order to utilize the immense potential in rural markets companies need to develop specific marketing mix and action plans, taking into consideration the complex set of factors that influence consumer behaviour. Innovative companies which adopted an integrated approach have succeeded in utilizing marketing opportunities that rural areas offer.

Different rural marketing strategies in India

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ML0015-Services Marketing and Customer Relationship Management

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ASSIGNMENT

DRIVE
SPRING 2015
PROGRAM
MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN – (SEM 2)
SUBJECT CODE & NAME
ML0015-Services Marketing and Customer Relationship
Management
SEMESTER
4
BK ID
B1808
CREDITS
4
MARKS
60



Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1 Write a short notes on :

a. Customer Life cycle
Answer : In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix



b. Customer lifetime value
Answer : CLV (Customer Lifetime Value) is a prediction of all the value a business will derive from their entire relationship with a customer. Because we don't know how long each relationship will be, we make a good estimate and state CLV as a periodic value — that is, we usually say “this customer's 12-month (or 24-month, etc)





Q.2 Elaborate GAP analysis in detail.

Answer : In information technology, gap analysis is an assessment tool to help identify differences between information systems or applications. A gap is sometimes called "the space between where we are and where we want to be."





Q.3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.

Answer : Computer-integrated manufacturing
A system in which individual engineering, production, and marketing and support functions of a manufacturing enterprise are organized into a computer-integrated system. Functional areas such as design, analysis, planning, purchasing, cost accounting, inventory control, and distribution are linked through the computer with factory floor functions such as materials handling and management, providing direct control and monitoring of all process operations.




Q.4 What are the various types of conflicts in marketing services?

Answer : In the workplace, conflict is inevitable, usually occurring when one party perceives that their interests are being opposed or negatively affected by another party. Conflict can produce either a positive or negative outcome. By being able to identify potential conflict before it arises and knowing how to effectively manage it, you will be able to help your staff increase the chances of turning conflict into a positive outcome. There




5. Define e-CRM. Also explain how e-CRM can be leveraged as a source of competitive advantage.

Answer : The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT).




Q.6  “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.

Answer : Positioning of services :
 The development of a sustainable positioning strategy for a product, service, division or company.  Each engagement utilizes the Four Forces of

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